Director, Brand Marketing & Creative

Job Description : Director, Brand Marketing & Creative

Location : Fort Worth, TX (Hybrid - T / W / H in office)

About Us

Tara Wilson Agency is a Fort Worth, Texas-based boutique experiential marketing agency. Our mission is to help leading sportswear and beauty brands create consumer experiences through ideation to execution. Our core values guide our client work and who we hire. We are professional, client-centric, collaborative, proactive, solution-focused and we never settle. We operate nationwide and are growing rapidly.

Position Summary

The Director of Brand Marketing & Creative will lead the development and execution of brand strategy, marketing campaigns, and go-to-market plans across both our own agency brand as well as our portfolio of clients in the sportswear and beauty verticals. This is a highly cross-functional and hands-on leadership role that requires strategic vision, operational excellence, and a passion for building brands. You will oversee a growing team across our marketing and creative departments. This position requires 30-40% travel.

Objectives

You’ll play a critical role in owning our content strategy, website presence, social media channels, and brand positioning, as well as supporting the concepts for our client activations. You’ll develop and lead the teams that drive our agency marketing and creative as well as for our clients across sportswear and beauty. You will be recognized by internal and external stakeholders as proactive, resourceful, detail-oriented, accessible, solution-focused, and professional.

• Own and evolve the overarching brand strategy, positioning, and architecture for the agency brand.
• Translate the strategy into 360° marketing plans that drive awareness, consideration, and selection of the agency.
• Develop brand campaigns and partnerships that build cultural relevance and deepen client connection.
• Align brand messaging across creative, digital, and sales teams.
• Manage and optimize brand marketing budgets, ensuring alignment with strategic priorities and ROI targets.
• Develop and manage the integrated marketing calendar, including cross-functional timelines and channel alignment.
• Lead the creative team to develop and oversee brand look, feel, and voice across all creative assets and channels.
• Guide the strategic vision and execution of organic and social media strategy, influencer marketing, and content creation for agency clients.
• Lead creative, in collaboration with cross-functional teams, concepting for experiential activations that bring client brands to life in culturally relevant and engaging ways.
• Forecast campaign performance, assess ROI, and track KPIs for client activations, informing future brand activations.
• Collaborate with cross-functional teams to ensure flawless execution and integrated amplification for client campaigns.
• Own the agency’s PR strategy and manage day-to-day execution, including collaboration with PR agencies, development of messaging and press materials, and identification of media opportunities.
• Lead and develop high-performing internal teams across the marketing and creative departments.

Creative Activation Execution Responsibilities :

Requirements

Education & Experience

Bachelor Degree required

7+ years of Brand Marketing experience

3+ years of leading Marketing and / or Creative teams

Physical Requirements

You will spend prolonged periods sitting at a desk and working on a computer. When onsite you will spend prolonged hours standing. This position requires travel up to 40% of the time.

Compensation

$100,000 to $120,000 compensation range, based on experience

3% matching SIMPLE IRA

Unlimited PTO, after 6 months of employment, with CEO approval

Up to $2500 in reimbursement for Continuing Education, with CEO approval

Tara Wilson Agency is an Equal Opportunity Employer

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