Local SEO Specialist Job at The Joint Chiropractic in Scottsdale

Position Summary

We are seeking a detail-oriented and proactive Local SEO Manager to oversee and maintain accurate, up-to-date location data across all digital platforms for our franchise network. This role is critical in ensuring that each franchise location is properly represented online to support local SEO, customer engagement, and brand consistency. The candidate will serve as the main point of contact for our third-party listings management platform, Yext, and will work cross-functionally with internal teams and franchisees to ensure location data integrity across directories, maps, and search engines.

Key Responsibilities

• Serve as the primary administrator and liaison for Yext, managing our enterprise-level account
• Audit, update, and maintain accurate business information (e.g., name, address, phone number, hours of operation, services offered) for all franchise locations
• Collaborate with franchise owners and field operations teams to collect, verify, and input location-specific information
• Monitor and manage duplicate listings, inaccuracies, and other data quality issues across platforms like Google Business Profile, Apple Maps, Bing, Facebook, Yelp, and more
• Ensure brand consistency across all listings in accordance with corporate guidelines
• Track performance metrics (visibility, engagement, clicks, etc.) using the Yext platform and prepare regular reports for leadership
• Stay current with local SEO best practices and listing platform updates to continually improve data performance and discoverability
• Coordinate with the marketing and customer experience teams to ensure listings support campaigns, seasonal changes, and special initiatives

Key Qualifications

• 2+ years of experience in local listings management, digital marketing, or a related role (experience with franchise systems preferred)
• Proficiency with Yext or similar local listings platforms (e.g., Uberall, Moz Local)
• Strong understanding of local SEO and digital presence best practices
• Excellent attention to detail and organizational skills
• Effective communicator with the ability to collaborate across departments and with external partners
• Ability to manage multiple tasks in a fast-paced environment and meet deadlines
• Familiarity with Google Business Profile and other local search platforms such as Facebook and Yelp

Compensation & Benefits

• Salary: $50k- $60k DOE
• Medical, Dental, Vision
• 401k w/company match
• PTO Accrual
• Complimentary Joint Membership

This role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).

What The Joint Chiropractic Offers

At The Joint Chiropractic, we understand that our greatest asset is our people and the dedication they bring to our mission. Since our founding in 1999, we have expanded to nearly 1,000 clinics, thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.

Work/Life Balance
We prioritize work-life balance through hybrid schedule and a supportive atmosphere, allowing you to manage your personal and professional commitments effectively.

Engaging Company Culture
Join us for exciting company-sponsored events like holiday parties, “Bring Your Kid to Work Day,” and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together.

On-Site Amenities
Take advantage of our on-site gym and fully stocked kitchen, designed to enhance your health and wellness throughout the workday.

Career Development and Support
We believe in nurturing your career through continuous coaching, training, and collaboration. Our transparent communication culture includes regular all-hands meetings, communication emails, and one-on-one check-ins to ensure everyone is aligned and supported.

Employee Recognition
We celebrate our team’s achievements through various recognition initiatives. A highlight is the “Action Hero Award” personally selected by our CEO, Sanjiv Razdan.

Diversity, Equity & Inclusion
We embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. Join us at The Joint Chiropractic, where your growth and well-being are our top priorities.

#LI-Hybrid