Lifecycle Marketing Specialist

Job Description

Job Description

Description

Remote | 32-Hour Workweek | Growth-Focused Team

Are you ready to shape the entire customer journey—from first click to lifelong loyalty? As our Lifecycle Marketing Specialist , you’ll be the architect behind powerful campaigns that attract, convert, and retain B2B customers. You’ll lead the charge on lead scoring, segmentation, and nurturing, while teaming up with agency partners to amplify paid media impact.

Using cutting-edge marketing automation, you’ll deliver personalized, perfectly timed touch points that drive engagement and fuel growth. Every stage of the lifecycle will be powered by your strategic, data-driven initiatives. If you thrive on performance insights and love turning strategy into results, this is your moment.

What You’ll Do

• Build and optimize multi-step workflows in HubSpot
• Manage lead scoring, segmentation, and nurturing
• Oversee the agency that manages our paid media campaigns (Google, LinkedIn, Meta)
• Implement adoption, retention and win-back journeys
• Analyze performance and continuously improve strategy
• Create acquisition-focused landing pages aligned with campaign goals

What You Bring

Don't meet every requirement? That's ok! If you have the passion, drive and aptitude to excel in this role, we'd still love to hear from you.

Why PATLive?

You'll Love PATLive for the Flexibility, Fulfillment & Full-Time Perks in Just 32 Hours!

We’re not your average company. Our vision is to help entrepreneurs turn their dreams into reality— one conversation at a time . Our mission is to make customers love doing business with our clients. And we live by a set of guiding principles that keep us grounded, curious, and always improving.

We value :

People We Love Working With :

Ready to help us find the next generation of amazing PATLive team members?

Apply now and let’s build something great—together.