Vice President of Sales

Job Description

Job Description

Job Title / Position : Vice President of Sales

Location : Remote, United States

Reports To : Chief Growth Officer

About Luminary Hospice :

At Luminary Hospice, we are a mission-driven organization that empowers our team members to shape our culture in order to allow them to provide the highest quality support to patients and families throughout their entire end-of-life journey.

Our mission is to deliver personalized care that radiates compassion and preserves dignity for all that we are honored to serve on their end-of-life journey. We are centered on caring for the whole person – with expert medical care, pain management as well as emotional and spiritual support along with resources, information, and emotional support for families and caregivers.

About the role :

The Vice President of Sales is a strategic and hands-on leader responsible for driving census growth and referral development across all markets. Reporting directly to the Chief Growth Officer, this role partners closely with Hospice Care Consultants (HCCs) and market leaders to develop and execute sales strategies, strengthen referral partnerships, and achieve revenue goals.

This leader will build a culture of accountability, coaching, and performance, ensuring that Luminary Hospice is recognized as the provider of choice in every community we serve.

Job Responsibilities :

• Sales Leadership & Strategy
• Collaborate with the Chief Growth Officer to design, implement, and refine sales strategies aligned with organizational growth goals.
• Translate organizational objectives into actionable field sales plans, KPIs, and performance metrics.
• Monitor performance against targets, identifying trends, risks, and opportunities.
• Team Development & Coaching
• Directly oversee Hospice Care Consultants in the field, ensuring consistent execution of sales strategies.
• Provide ongoing coaching, training, and mentorship to HCCs to enhance referral development skills.
• Foster a high-performance culture built on accountability, recognition, and professional growth.
• Market & Business Development
• Build and maintain strong relationships with key referral sources, including physicians, hospitals, skilled nursing facilities, and community partners.
• Partner with Executive Directors and operational leaders to ensure alignment between sales activity, census growth, and patient care delivery.
• Conduct regular field visits with HCCs to model best practices and support market development
• Collaboration & Reporting
• Work closely with cross-functional teams (marketing, operations, HR) to ensure alignment on messaging, brand positioning, and recruitment of top talent.
• Provide accurate and timely reporting on sales performance, referral trends, and competitive intelligence to the Chief Growth Officer.
• Contribute to the development of growth forecasts and market expansion strategies.

Job Qualifications :

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit or stand. The employee must occasionally lift and / or move up to 50 pounds.

Equal Employment Opportunity :

Luminary Hospice is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We do not discriminate against any applicant or employee based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by federal, state, or local laws. We are committed to providing a work environment free from discrimination and harassment, where all individuals are treated with respect and dignity. All employment decisions at Luminary Hospice are based on business needs, job requirements, and individual qualifications.

Compensation and Benefits :

Luminary Hospice offers a competitive compensation package, along with a comprehensive benefits package that includes health, dental, and vision insurance, retirement savings options, and more. Our benefits are designed to support your health, well-being, and long-term financial goals.