Head of Marketing (Growth / Performance)

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels.

If you are located in Polk and Highlands Counties, you will have the flexibility to work remotely

• as you take on some tough challenges.

Key Agent / Agency Performance (40% of time) :

Agent Development : Mentor, coach and engage key agents / agencies through ongoing business and strategy planning. Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition. Resource Distribution Management : Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events

Product Education and Training : Conduct market specific trainings for key agent population, agencies, providers, and influencers. Product and Marketing Presentations : Marketing Strategy : Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances / demographics

Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity

Strategic Opportunities / Provider & Community Outreach (10% of time)

Identify, train, and manage agents assigned to work on provider activities

Community Outreach : Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents

Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations

Analysis and Strategic Planning (10% of time)

Data Analysis : Address disenrollment outliers as well as execute on plan change strategies specific to the local market

Identify Efficiency Gains via DTC : Strategize opportunities to shift sales and / or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective

Internal UHC M&R Corporate Work Groups : Attend and contribute to operational improvements, translate changes and improvements for local market

Identifying, developing, and maintaining solid relationships with key community partners and influencers, and fostering connections with those organizations and stakeholders

Networking with professional organizations to create opportunities for referrals, partnerships, and other methods of engagement

Communicate Effectively and Manage Conflict by :

Working collaboratively with others (both inside the sales unit as well as outside) to achieve goals

Partnering with other field-based employees to act as one team driving holistic growth in the market

Demonstrating the ability to meet or exceed performance standards in a timely manner

Exhibiting attention to detail and ability to track / maintain various components / data elements required / needed (e.g. sales materials, files, etc.)

Building relationships and strategies that have the capability to drive residual leads

Using facts, sound judgment and application of business knowledge when making decisions within existing processes

Quickly identifying and effectively resolving issues / problems in a way that supports the long-term goals of the organization yet meets the immediate needs of the situation

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

High school diploma or GED

~ State health & life insurance license obtained and maintained as required by state law

~3+ years sales / business development experience

~ Established professional relationships with local / community contacts

~ Proficient in MS Office (Outlook, Word, Excel, PowerPoint)

~ Ability to travel locally up to 75% of the time

~ Ability to work evenings & weekends, when required

~ Driver's License and access to reliable transportation to travel to client and / or community sites within a designated area

~ Reside within a commutable distance to assigned sales territory, overnight travel as needed

1+ years of marketing or community outreach experience

~ Experience in Medicare products, consumers, or managed care

~ Bilingual

~ Demonstrated knowledge of CMS marketing rules and regulations

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $75,000 to $160,000 annually based on full-time employment. This role is also eligible to receive bonuses based on sales performance. We comply with all minimum wage laws as applicable.

#At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace.