Job Summary
The Content Marketing Manager will lead content strategy, development, and distribution across digital channels to elevate BaRupOn's brand, drive engagement, and support business growth. This role will oversee creation of blogs, case studies, email campaigns, social content, white papers, and web copy. The ideal candidate is a creative strategist with excellent writing skills and experience in B2B or infrastructure-related content.
Key Responsibilities
- Develop and execute multi-channel content strategies aligned with brand messaging and marketing goals
- Plan, write, and edit original content including blogs, articles, case studies, press releases, email campaigns, and landing pages
- Collaborate with design, comms, and project teams to produce engaging and technically accurate content
- Maintain and optimize website content for SEO, clarity, and brand consistency
- Manage editorial calendar and ensure timely delivery of content campaigns
- Analyze content performance metrics and adjust strategy based on data and engagement
- Coordinate with media and communications team on integrated campaigns
- Contribute to video scripts, social copy, and multimedia content as needed
Qualifications
Bachelor's degree in Marketing, Communications, English, or related field3-5 years of experience in content marketing, digital marketing, or editorial rolesStrong portfolio of written content (blogs, white papers, newsletters, etc.)Familiarity with SEO, WordPress, Google Analytics, and email marketing toolsAbility to translate technical subjects into compelling, readable contentDetail-oriented, deadline-driven, and collaborativePreferred Skills
Experience in energy, construction, sustainability, or infrastructure sectorsGraphic content or video scripting background a plusFamiliarity with AI content tools, HubSpot, or content automation platformsBenefits
Health, dental, and vision insurance401(k) with company matchPaid time off and holidaysCreative freedom and ownership of brand voiceCareer growth in an innovative energy and infrastructure company