General Manager

Overview

SWGM is more than a floral marketplace—we’re a movement. Powered by local flower farmers and a dedicated team, we connect florists, designers, and retailers with fresh, seasonal, and sustainably grown blooms from the Pacific Northwest.

Guided by our core values—reciprocity, resilience, integrity, interdependence, relationships, and the power of a well-run cooperative—we’re committed to building a thriving, sustainable floral economy.

This is a unique opportunity for a leader who combines floral industry insight with strong business skills, a collaborative approach, and a passion for how a cooperative model can thrive in a competitive market. If you are an entrepreneurial thinker who values people, place, and purpose—and want to help strengthen a nationally recognized model of sustainable floristry—we’d love to hear from you.

As General Manager, you’ll be responsible for the overall health, sustainability, and growth of SWGM. Your leadership will ensure that growers, staff, and customers thrive in a dynamic, values-driven marketplace. You will,

Responsibilities

Oversee daily operations—including logistics, facilities, and inventory—while fostering innovation in products and offerings.

Build strong customer relationships and develop new sales and partnership opportunities.

Visit member farms, listen closely to grower needs, and keep grower success central to every decision.

Manage finances, balancing tight margins and seasonal flows while protecting reserves and planning for the future.

Partner with the Board of Directors to set goals, track progress, and invest wisely in SWGM’s future.

Inspire and mentor a talented staff team with consistency and care.

Promote SWGM as a leader in sustainable, cooperative floristry locally and nationally.

Qualifications

You are a collaborative, action-oriented leader with 5+ years of business management experience, ideally with exposure to agriculture, floristry, or cooperatives. You balance relationships with sound business discipline, bringing curiosity and a willingness to listen and learn from growers, staff, and customers. You understand the challenges of seasonal crops and perishable products and are motivated to help growers succeed by building trust and driving results.

You know how to :

Keep a cooperative mission at the center while building trust with growers, staff, and customers.

Use data and customer feedback to guide sales growth and create new market opportunities.

Build clear budgets, manage seasonal cash flow, and make financial decisions that strengthen member farms.

Support and grow staff by setting clear expectations, creating systems, and celebrating success.

Listen to and support multiple constituents with creative and collaborative problem solving.

Adapt quickly to seasonal cycles and industry trends, staying calm, creative, and focused on long-term goals.

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