Digital Marketing Specialist

Company / Location Information

A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being.  Aquasana's sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.

Primary Function

The Digital Marketing Specialist – Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon’s advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.

Responsibilities

• Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
• Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
• Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
• Develop A / B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
• Stay updated with Amazon Ads best practices, new features, and industry trends.
• Provide regular reporting on campaign performance and insights to stakeholders.
• Manage ad budgets effectively to maximize ROI while controlling costs.
• Identify opportunities for growth and expansion within Amazon’s advertising ecosystem.
• Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
• Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.
• Launch new Retail Media Networks in DIY / Tools and Home Improvement category including Home Depot, Walmart, and Lowes.

Qualifications

Preferred Qualifications :

Bachelor’s degree in marketing, business, or a related field preferred.

Education

Bachelor's Degree in Marketing or Business Management

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

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ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.