Marketing Manager - Service

Marketing Manager - Service

As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. You will do this by :

• Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
• Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
• Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
• Evaluating channel marketing needs and making recommendations to leadership for strategic planning
• Assisting team to develop and launch new products and new product lines
• Assisting with achieving annual sell-thru objectives for assigned channel of distribution
• Developing and implementing a digital marketing strategy and tactics to maximize sales
• Working with sales leadership to incorporate education and training materials in marketing programs
• Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
• Assisting with the development of labeling and branding and drives execution of that effort
• Researching and evaluating best practices to further support the improvement of Marketing processes
• Developing recommendations to share with Marketing Leadership

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is / has :

Required Qualifications :

Preferred Qualifications :

Additional Knowledge & Skills :

Travel Required :

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location :

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.