Manager, Marketing Measurement & Analytics

Manager, Marketing Measurement & Analytics

We're seeking a hands-on analytics professional to join our Marketing Analytics team with a focus on measurement and optimization of customer acquisition efforts. In this role, you will design and evaluate experiments, assess the performance of campaigns and landing pages, and build the measurement frameworks that ensure marketing investments deliver real impact. You will partner closely with marketing stakeholders to ensure campaign effectiveness is measured with rigor, real-time monitoring is in place, and insights are translated into clear recommendations. This is a remote role based in the United States. We are only considering candidates currently in the United States and are not offering relocation assistance.

About the role :

Design and implement robust measurement strategies for acquisition campaigns and landing pages, including A / B tests, incrementality tests, and other experimental designs.

Build real-time monitoring and alerting frameworks to track in-flight campaign and test performance.

Analyze campaign and landing page effectiveness, surfacing actionable insights to improve ROASI and customer acquisition efficiency.

Apply attribution frameworks and campaign data to evaluate acquisition performance and optimize marketing spend.

Develop interactive, intuitive reporting that enables stakeholders to quickly understand performance and make data-driven decisions.

Partner with marketing teams to ensure test results and learnings are shared broadly and inform future strategy.

Collaborate with data engineering and data science teams as needed to access and refine data for marketing measurement.

Stay current on industry best practices in digital marketing analytics, experimentation, and subscription / e-commerce measurement.

About you :

57 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and / or a subscription-based business.

Strong expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.

A strong grasp of attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.

Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).

Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau, or Looker.

Experience with campaign management and ad tech platforms such as CM360, Google Ads / Keywords, or similar tools.

Hands-on, detail-oriented approach, with the ability to translate complex analyses into clear, actionable recommendations.

Strong communication and stakeholder management skills, with the ability to influence marketing decisions through data.

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

Bonus Program

401k Retirement Plan

Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage

Paid Parental Leave

Support for Community Involvement

14 Paid Company Holidays

Unlimited Paid Time Off for Exempt Employees

96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $123,650.00-$203,150.00. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.