Marketing Manager

Job Posting

Based in Canada but serving clients throughout North America, Virtual Professional is not a post-pandemic organization. Established in 2008, our core belief in the transformative power of remote work has been the driving force behind our mission.

Virtual Professional has evolved into a dynamic platform, attracting attention for our innovative model. We are dedicated to being the bridge between the remote job needs of North American companies and the top-tier Latin American professionals. Our commitment extends to ensuring the financial stability of our Virtual Professional Partners (VPPs) and creating optimal conditions for them to deliver exceptional services. For our client companies, we offer a seamless recruitment process, providing access to a pool of skilled professionals that drives profitability and business growth.

Job Description

This is a remote position. The Marketing Manager identifies critical trends in the marketplace that will impact profit growth and identifies appropriate strategies and action plans. They will develop a deep understanding of the target market, customers, and competitors. The Marketing Manager will develop appropriate strategies and tactics to efficiently achieve profit goals.

Requirements

Job Duties/Responsibilities & Skills:

• Maintains an understanding of relevant market factors.
• Oversees market research, clearly defining research objectives, key questions, and the plan for analyzing and applying research results.
• Interprets implications of customer research to drive product design, positioning, selling strategies, and/or implementation planning.
• Tests for causality to identify root causes and solve problems.
• Identifies cost drivers and determines their impact on the company, product and customers.
• Synthesizes data and facts from various sources to identify relationships and patterns, drawing logical conclusions.
• Defines problems and structures analytical paths to solving them; disaggregates problems into key issues to efficiently solve them.
• Develops sound, logical business cases backed by financial data to support business alternatives.

Strategy/Planning Creation:

• Leverages market insights to develop value statements that clearly articulate benefits of UPS's services and motivates trial/usage.
• Identifies, evaluates, and selects strategies that will drive the greatest impact and achieve objectives.
• Assesses likely customer and competitor responses to marketing strategies.
• Utilizes the broad range of promotional alternatives and tactics available to achieve objectives and strategies.

Market Execution:

• Manages project timelines to ensure outputs are delivered on time and within budget.
• Monitors and reports on performance of initiatives to measure success.
• Identifies, documents, and articulates key levers that drive customer value at the sub-segment level, or which are detrimental to the relationship.
• Establishes forecasted impact of plans backed by research and past performance analysis.

People Management and Development:

• Holds others accountable to established performance levels to achieve individual and group goals.
• Identifies individual and team skill gaps and developmental opportunities.
• Ensures performance expectations of initiatives are clearly understood, realistic, and equally owned by those who must execute successfully.
• Conducts frequent performance evaluations and development discussions.
• Coaches others and provides on-going feedback and support to improve performance.

Standard Job Requirements/Competencies:

• Problem definition & structuring ability.
• Data analysis & solution generation ability.
• Able to develop insightful situational assessments.
• Able to perform financial analysis.
• Develops logical, aggressive, and attainable objectives & strategies to achieve them.
• Creates effective promotion & demand generation programs.
• Excellent time management skills with the ability to work efficiently while meeting tight deadlines.
• Team player with strong interpersonal skills.
• Analytical thinker with excellent qualitative and quantitative analysis skills.
• Ability to work both independently and in a team-oriented environment.
• Strong interpersonal skills including the ability to effectively present insights and provide recommendations persuasively, excellent listening skills.
• Confidence in dealing with people at all levels of the organization and strong collaborative and consultative skills.
• Strong written and verbal communication skills.

Education & Experience:

• Master Business Administration preferred.
• 4-5 years of work experience.
• Excellent English communication, reading, and writing skills.