Channel Marketing Manager

Overview:

About AvePoint

AvePoint provides a cloud-native software platform that organizations rely on to optimize IT operations manage critical data and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001 AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City New Jersey. For more information visit.

At AvePoint we are committed to investing in our people: we believe agility passion and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative learn from others and craft your career with intention to unleash the power of you!

What Youll Be Doing

TheChannel Marketing Manager NA & ANZwill playa central rolein strengthening and expanding our channel partner ecosystem across the region. This positionis responsible forplanning creating orchestrating andoptimizingmulti-touch marketing campaigns targeted at partner recruitment cross-sell and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.

This is a highly cross-functionalroleinterfacing with Channel Sales Leaders Partner Managers Channel Marketing Channel Product Marketing Learning & Development and Digital Marketing teams. The ideal candidate combines strong campaign developmentexpertisewith a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.

Key Responsibilities

Campaign Strategy & Planning

• Develop marketing campaigns for partner recruitment cross-sell and upsell across the NA and ANZ region.
• Align campaign strategies with global channel priorities and ensure consistency with EMEA.
• Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
• Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g. VARs SIs MSPs etc.) or specific partner tiers to ensure a high-value targeted approach.
• Content and Asset Strategy: Define the necessary campaign assets (e.g. co-branded landing pages email templates social media kits solution briefs demo videos etc.) partners need to execute successful campaigns.

Campaign Development & Orchestration

• Oversee end-to-end campaign creation including messaging asset planning content development and channel mixselection(email web social partner portals events etc.).
• Work closely with Channel Product Marketing to shape key campaign assets such as datasheets guides landing pages outreach and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral communication guides and clear execution instructions for partners.
• Collaborate with Digital Marketing to ensure campaigns areoptimizedacross digital ecosystems ABX tools and partner-facing platforms including assets in the PRM system.
• Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
• Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed scored and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Cross-Functional Collaboration

• Maintain strong relationships with Channel Sales leaders and Partner Managers toalign onbusiness goals and provide campaign updates insights and performance feedback.
• Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
• Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

Performance Tracking & Reporting

• Track campaign performance using established KPIs (pipeline contribution partner engagement assetutilization conversion metrics etc.) including
• Partner Activation Rate (percentage of target partners activelyrunning acampaign)
• Campaign Adoption Rate (the number of partnersutilizingthe provided campaign assets
• Pipeline Contribution (leads generated converted to Opportunities and associated annual recurring revenue (ARR)).
• Analyze results and continuouslyoptimizecampaigns for improved ROI and partner impact.
• Provide regular reporting to regional leadership teams and global stakeholders.
• Maintain campaign calendars dashboards and documentation to ensure transparency and coordination across teams.

OKIminterested but is this really the job for me

• We look for people who value agilitypassionand teamwork; those who can bring fresh ideas to the table and want the opportunity to learn grow and expand their careers. Bring your aptitude and build upon what you do best for our customers partners team and you.
• For this role you are someone with impressive relationship-building skills andpossessthe ability to speak the language of the business translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role so the ability to communicate clearly persuasively and assertively isa must.

Other qualities you will need to be a fit for this role include:

• 47 years of experience in channel marketing partner marketing or integrated marketing roles within the IT or SaaS sector.
• Strong understanding of the indirect channel ecosystem (VARs MSPs distributors GSIs and technology alliances).
• Proven experience planning and executing multi-touch B2B marketing campaigns.
• Basic product marketingproficiency including messaging development and content or asset creation.
• Solid project management and coordination skills with experience managing multiple stakeholders across regions.
• Strong analytical skills with the ability to track performance metrics andoptimizecampaigns accordingly.
• Excellent written and verbal communication skills in English.

The Salary Range for this role is$110000 - $135000. At AvePoint we strive to offer competitive fair and equitable total rewards. The listed salary range represents a good faith estimate with final offers based on location experience skills and qualifications. The listed range reflects base salary only; our total rewards include base salary comprehensive benefits (medical dental vision 401(k) with match unlimited PTO) and depending on the role bonuses commissions or equity (RSUs). We welcome compensation discussionsapply even if your expectations fall outside the range.

Required Experience:

Manager

Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Employment Type : Full Time
Experience: years
Vacancy: 1