Director of Business Development & Strategic Marketing

Executive Education Program Manager

Executive education at the Muma College of Business is designed to deliver practical, high-impact learning experiences for current and emerging leaders. These are non-degree offerings that meet professionals where they arefocused, relevant, and immediately applicable to real-world challenges. USF Executive Education programs can help your organization retain talent, navigate disruption and accelerate growth.

Responsibilities

Business Development & External Engagement

Lead corporate, nonprofit, and government partnership development and manage the full business development lifecycle from prospect research through proposal, contracting, delivery, and renewal.

Cultivate, grow, and manage key strategic relationships to generate new business opportunities and custom executive learning engagements.

Conduct market research, competitive analysis, and needs assessments to guide program development and evaluate potential value of new opportunities.

Collaborate with faculty and program designers to create tailored and industry-responsive learning solutions.

Represent the University at conferences, industry events, and professional forums to promote Executive and Leadership Education programs and elevate USF's visibility.

Revenue Growth & Strategic Expansion

Build and manage a robust business development pipeline using CRM platforms and performance analytics.

Establish and meet annual revenue targets for custom and open-enrollment executive education programs.

Identify emerging trends, new industries, and strategic opportunities aligned with the College's mission and growth strategy.

Develop business development processes, success metrics, and reporting structures that support scalability and accountability.

Partner with University Advancement to identify sponsorships and philanthropic opportunities relevant to executive and leadership education.

Marketing & Strategic Positioning

Collaborate with USF Marketing & Communications to align messaging, campaign strategies, and promotional efforts with Executive Education priorities.

Provide market intelligence, performance data, and audience insights to guide content creation, lead-generation initiatives, and storytelling efforts.

Ensure alignment with USF brand standards across all externally facing materials, presentations, and communication tools.

Support creation of business development collateral while central MarCom maintains creative control and media relations.

Participate in strategic projects, committees, and college initiatives aligned with advancing Executive & Leadership Education.

Qualifications

Minimum Education & Experience

Bachelor's degree in a related field and seven years of professional experience; or a Master's degree with five years of professional experience.

Knowledge, Skills & Abilities

Demonstrated expertise using CRM platforms and analytics tools to manage pipelines and drive business strategy.

Strong negotiation, communication, and executive-level presentation skills.

Ability to build and maintain high-impact relationships with corporate leaders, government partners, and community organizations.

Knowledge of executive education, professional development trends, and industry-responsive training models.

Ability to collaborate across academic, administrative, and external partner groups.

Degree Equivalency Clause : Four years of direct experience for a bachelor's degree.

About Us

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws :

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application / interview process.

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.