Director of Events

Job Description

Job Description

The Director of Events will have a primary focus of overseeing social events and corporate functions at the resort. This position will be responsible for soliciting new event management accounts by entertaining and maintaining relationships with existing accounts to meet and / or exceed food and beverage revenue goals.

Southall Farm and Inn is a premier destination bringing nature, produce and people together in a powerful and unique way. This position will have considerable responsibility - leading a team of financial and operational aspects of Southall as outlined herein. Successful delivery of all key aspects within the Director of Events sphere will help ensure Southall’s Mission, future profitability, and sustainability.

Responsibilities :

• Coordinate and oversee client functions to ensure customer satisfaction.
• Sell, manage, coordinate, and execute group assignments turned over by the Sales Department.
• Monitor all contractual agreements pertaining to guest room blocks, meeting space, food and beverage and special offerings.
• Effectively communicate to all hotel departments the information necessary to successfully execute the group's needs while maintaining a good client relationship.
• Prepare correspondence to customers, internal booking reports and file maintenance.
• Participate in business review meeting, pre-convention meetings, training and other catering sales related meetings as required.
• Work with other departments within the hotel to provide quality service to customers.
• Attend community / social events and industry meetings Develop / maintain knowledge of market trends, competition and customers.
• Prepare or delegate the preparation of function sheets and catering correspondence.
• Control the booking of all meeting space on property.
• Consult with involved team members regarding the preparation of special menus and special services required.
• Responsible for proper forecasting of banquet food and beverage sales and maintenance of function records with responsible accounting department personnel.
• Analyzes food pricing and catering service records to plan and determine necessary adjustments of prices, policies, services, etc.
• Arranges the necessary details for banquets, off site events and other special parties. Sets and negotiates terms pertaining to the sale of the hotel’s catering services with the guidance of the Director of Sales & Marketing.
• Lead, coach and hold event planning team and coordination accountable.
• Establish and maintain standards of operational excellence for reporting and data entry in sales and catering system usage.
• Cooperates with other department heads to see that the overall commitments of the hotel are fulfilled.
• Assists management in other matters as required.
• Works closely with the Director of Sales & Marketing in coordinating sales activities and all functions booked into the hotel.
• Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.

Skills and Experience :

Education :

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.