Talent.com
Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)
Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required)Hi-Altitude Brands • Los Angeles, CA, US
Director of E-Commerce -Health & Wellness (Remote) (PST / MST Required)

Director of E-Commerce -Health & Wellness (Remote) (PST / MST Required)

Hi-Altitude Brands • Los Angeles, CA, US
5 days ago
Job type
  • Full-time
  • Remote
Job description

Job Description

Job Description

Hi-Altitude Brands is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving the lives of our customers. We are seeking a seasoned, highly analytical Director of E-Commerce to lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts. This role blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.

The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment.

The Director of E-Commerce resides in Marketing and reports directly to the Chief Marketing Officer. This position is 100% remote and requires the candidate to live and work within the Pacific or Mountain Standard Timezone.

Requirements

Site Performance & Conversion Optimization

  • Own full-funnel site performance : landing pages, PDPs, cart, and checkout.
  • Lead mobile-first UX / UI optimization across devices.
  • Build and execute a CRO roadmap with A / B tests and prioritized hypotheses.
  • Identify site friction points using heatmaps, session recordings, and analytics.
  • Partner with UX / UI design and development to implement friction-reducing changes.

Site Merchandising & Product Strategy

  • Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
  • Ensure merchandising consistency across Shopify and marketplaces (Amazon, Walmart).
  • Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
  • Build AOV through bundling, upsells, tiered offers, and subscription optimization.

    • Platform Ownership (Shopify & Tech Stack)

  • Fully own the Shopify Plus platform, integrations, and performance roadmap.
  • Manage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and others.
  • Scope technical needs with development team and QA releases.
  • Ensure optimal site speed, mobile performance, and tech stack stability.

    • Analytics & Experimentation

  • Define and track ecommerce KPIs : conversion rate, AOV, revenue per visitor, churn, and LTV.
  • Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.
  • Analyze quantitative and qualitative data to uncover optimization opportunities.
  • Design and execute A / B tests with ROI modeling and proper documentation of learnings.

    • Cross-Functional Leadership

  • Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.
  • Drive site readiness for new product launches, promotional campaigns, influencer / VSL rollouts, and creative updates.
  • Coordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob).
  • Support lifecycle marketing in loyalty, rewards, and churn management.
  • Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.

    • Team Management & Leadership

  • Directly manage ecommerce contributors across development, UX, lifecycle, and analytics.
  • Build and mentor a high-performing ecommerce team.
  • Set clear KPIs, success metrics, and development paths for all reports

    • QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
  • 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
  • Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A / B testing. Experience with Direct Response Marketing is a big plus.
  • 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel.
  • 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy.
  • 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred.
  • 3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plus.
  • Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.
  • Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
  • 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.

    • Benefits

    What do you get for being so cool and joining our team?

  • Competitive Salary : $175,000–$220,000 (based on experience)
  • Fully remote working position
  • Paid Time Off (PTO) and annual company holidays
  • Your Birthday is a paid vacation day – take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • Employer matching 401K participation
  • Charitable contributions match up to $2,500 / year
  • $100 / month Work From Home (WFH) stipend
  • Free monthly employee product samples and team discounts
  • Work / life balance, professional development opportunities, and a collaborative, innovative work culture
    • Create a job alert for this search

    Director Of Ecommerce • Los Angeles, CA, US

    Related jobs
    Director of Enterprise Strategy

    Director of Enterprise Strategy

    VirtualVocations • Signal Hill, California, United States
    Full-time
    A company is looking for a Lead Director - Enterprise Strategy (Payor, Medicare).Key Responsibilities Lead formulation, preparation, and communication of strategic and operational business plans ...Show more
    Last updated: 8 days ago • Promoted
    Director of Ecommerce

    Director of Ecommerce

    The Flex Company • Los Angeles, CA, US
    Full-time
    Quick Apply
    Flex is seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences.This role will be central to driving revenue growth by managing customer activati...Show more
    Last updated: 30+ days ago
    Director, Ecommerce / $150-165K + Bonus

    Director, Ecommerce / $150-165K + Bonus

    eCommerce • Los Angeles, CA, US
    Full-time
    With more than 100 ecommerce searches each year,.NRF, IR-1000, and B2B communities.To opt-in to our popular "Ecommerce Job of the Day" email, click here. One of the coolest ecommerce jobs ...Show more
    Last updated: 30+ days ago • Promoted
    Director of Digital Applications

    Director of Digital Applications

    VirtualVocations • Fullerton, California, United States
    Full-time
    A company is looking for a Director of Digital Applications - Ambulatory and Population Health.Key Responsibilities Lead the development and execution of digital application strategies to improve...Show more
    Last updated: 2 days ago • Promoted
    Sales Director, Health Tech - CA

    Sales Director, Health Tech - CA

    Vensure • Los Angeles, CA, US
    Full-time
    Position Summary As the Sales Director, you will be responsible for targeting new customer engagements across various submarkets in the HealthTech space with focus on surgical instruments, patient ...Show more
    Last updated: 30+ days ago • Promoted
    Director, E-Commerce

    Director, E-Commerce

    Patrick Ta Beauty • West Hollywood, CA, US
    Full-time
    Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business.This role owns site performance, campaign execution, platform innovation, and...Show more
    Last updated: 30+ days ago • Promoted
    Director of Revenue Growth

    Director of Revenue Growth

    VirtualVocations • Signal Hill, California, United States
    Full-time
    A company is looking for a Director of Growth Revenue to drive revenue generation from self-service customers across all platforms. Key Responsibilities Define and execute the revenue growth strat...Show more
    Last updated: 9 days ago • Promoted
    Director of Ecommerce

    Director of Ecommerce

    Robert Half • El Segundo, CA, US
    Full-time
    We are looking for an experienced Director of Ecommerce to oversee the configuration, optimization, and performance of our online store. This role requires a strategic thinker who can analyze sales ...Show more
    Last updated: 4 days ago • Promoted
    Director of Ecommerce, DTC, FMCG

    Director of Ecommerce, DTC, FMCG

    24 Seven Talent • Los Angeles, CA, US
    Full-time
    Director of E-commerce, Direct to Consumer.East LA / Montebello / Hacienda Heights, CA | Full-time, Onsite.This role combines strategy with execution, focusing on conversion optimization, digital mark...Show more
    Last updated: 3 days ago • Promoted
    Director of E-Commerce

    Director of E-Commerce

    VersaDesk • Los Angeles, CA, US
    Full-time
    At VersaDesk, we are redefining the modern workspace.As the makers of the original standing desk.From our revolutionary WorkNest™ cubicle, which can be assembled in just 10 minutes, to our ad...Show more
    Last updated: 19 days ago • Promoted
    Travel CT Tech - $2,612 to $2,791 per week in Simi Valley, CA

    Travel CT Tech - $2,612 to $2,791 per week in Simi Valley, CA

    AlliedTravelCareers • Simi Valley, CA, US
    Full-time
    AlliedTravelCareers is working with Host Healthcare to find a qualified CT Tech in Simi Valley, California, 93065!.Host Healthcare is an award-winning travel healthcare company with an immediate op...Show more
    Last updated: 4 days ago • Promoted
    Director of Ecommerce

    Director of Ecommerce

    Pixi Beauty • Los Angeles, CA, US
    Full-time
    Los Angeles, California, United States (On-site).As one of the fastest growing independent beauty brands, Pixi Beauty has built an incredible worldwide reputation and is quickly becoming one of the...Show more
    Last updated: 23 days ago • Promoted
    Sales Account Executive - Remote

    Sales Account Executive - Remote

    Riverside Payments • Altadena, California, US
    Remote
    Full-time
    Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...Show more
    Last updated: 30+ days ago • Promoted
    Remote Medical Director - California HealthNet

    Remote Medical Director - California HealthNet

    Centene Corporation • Topanga, CA, US
    Remote
    Full-time +1
    You could be the one who changes everything for our 28 million members as a clinical professional on our Medical Management / Health Services team. Centene is a diversified, national organization offe...Show more
    Last updated: 6 days ago • Promoted
    Director of Interoperability

    Director of Interoperability

    VirtualVocations • Whittier, California, United States
    Full-time
    A company is looking for a Director of Interoperability to lead its enterprise-wide interoperability strategy.Key Responsibilities Define and execute the organization's interoperability roadmap a...Show more
    Last updated: 1 day ago • Promoted
    Product Director, Intelligent Gateway

    Product Director, Intelligent Gateway

    VirtualVocations • Whittier, California, United States
    Full-time
    A company is looking for a Product Director, Intelligent Gateway (Remote).Key Responsibilities Lead and execute the product strategy for gateway product assets, focusing on provider and vendor en...Show more
    Last updated: 2 days ago • Promoted
    Director of HEOR Immunology

    Director of HEOR Immunology

    VirtualVocations • Carson, California, United States
    Full-time
    A company is looking for a Director, US HEOR Product Lead - Remote.Key Responsibilities Represent the HEOR function in Medical Strategy Teams to develop medical and HEOR strategies Generate and ...Show more
    Last updated: 2 days ago • Promoted
    Director of Product Implementation

    Director of Product Implementation

    VirtualVocations • Pasadena, California, United States
    Full-time
    A company is looking for a Director, InterSYNC Product & Implementation.Key Responsibilities Lead, manage, and execute strategic projects for the interSYNC team Oversee onboarding of new Broker ...Show more
    Last updated: 3 days ago • Promoted