A company is looking for a Content Strategy Manager responsible for developing and executing a cohesive content strategy that supports patient acquisition and engagement.
Key Responsibilities
Develop and own the content strategy for the Knowledge Center, blog, and social media platforms
Align content initiatives with patient acquisition goals and oversee content planning, production, and optimization
Manage and mentor the Content and Social Marketing Specialist while collaborating with various teams to ensure content accuracy and compliance
Required Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field
5+ years of experience in content strategy, digital marketing, and social media management
3+ years of people management experience, including coaching and performance management
Experience in developing multi-channel content strategies, preferably in healthcare
Proven success in using content to drive organic acquisition through SEO / GEO initiatives
Content Strategy Manager • Boise, Idaho, United States
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