Senior Product Marketing Manager (Remote)

GuildWashington, DC, US

1 day ago

Job type

Full-time

Remote

Job description

Senior Product Marketing Manager (Remote)

Guild is seeking a Senior Product Marketing Manager to lead the development of core product positioning and messaging for our Grow product. In this highly strategic role, you will shape how Guild is perceived in the market, ensuring that our product narrative resonates with key audiences and distinguishes Guild as the category leader to drive revenue growth. This position is dedicated to defining, evolving, and evangelizing the high-level value proposition and market differentiation of our flagship offering - while also supporting select feature launches as needed.

Responsibilities :

Market Insight Leadership : Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategytranslating insights into actionable recommendations for the business
Own Product Positioning : Lead the creation, refinement, and articulation of the Grow product's positioning and messaging, ensuring clarity, consistency, and market relevance. This includes effectively positioning our Grow product and our Grow product within Guild's suite of other products.
Shape the Narrative : Develop and maintain the strategic product narrative that communicates Guild's unique value and competitive differentiation to employers, employees, partners, and the broader market
Strategic Storytelling : Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grow's core value proposition
Cross-Functional Alignment : Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
Product Influence : Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics

Required Proficiencies :

6+ years in product marketing or related field, with a proven track record in positioning and messagingpreferably in B2B SaaS or HR Tech

Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers

Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy

Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product

Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products

Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, and Chief Executive Officer) to build and refine effective positioning

Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning

Analytical mindset with experience leveraging data to inform strategy and measure success

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary range of $128,600 - $188,400 and variable compensation (bonus) eligibility along with stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

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Senior Product Marketing Manager • Washington, DC, US