Sr Director, Media Strategy

Senior Director, Media Excellence

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

About the Role :

At Gilead, Media Excellence is a strategic driver of digital transformation and customer engagement. As Senior Director, Media Excellence, you will lead the development and execution of Gilead's U.S. Commercial media strategyensuring it is future-ready, data-driven, and aligned with business objectives. Leading the enterprise media strategy will include agency and strategic partner management. This role is pivotal in strengthening the connection between science, storytelling, and patient engagement while advancing health equity and delivering superior experiences across the patient and HCP journey.

You will oversee media strategy, governance, and innovation within the Digital, Media & Experience Strategy team and lead a high-performing team of channel experts across programmatic, social, search, and audience management. Your leadership will foster collaboration with cross-functional teams, agencies, and media / data partners to ensure Gilead's media investments deliver measurable business impact.

Key Responsibilities :

• Define and evolve Gilead's enterprise media strategy, embedding innovation, digital-first mindset and alignment with business goals.
• Establish best-in-class standards for planning, buying, measurement and optimization across all media channels.
• Build and nurture strategic partnerships with U.S. brand teams and digital strategists to deliver world-class media capabilities through your team and agency partners.
• Oversee the creation and continuous refinement of media plans, measurement frameworks, and optimization strategies to maximize performance and ROI.
• Manage and optimize media agency relationships, ensuring timely, compliant delivery of milestones, proper staffing, and high-quality strategic recommendations and execution.
• Act as the subject matter expert on media best practices, processes, and systems, driving continuous improvement in paid media quality and operational excellence.
• Oversight of strategic media vendor partnerships across the enterprise.
• Implement data-driven planning and execution : Via novel data sets inclusive of first-party data to future-proof audience strategies for greater engagement and impact, utilizing platforms such as LiveRamp and Salesforce for advanced targeting and dynamic personalization.
• Champion new ways of working and pilots that advance new media capabilities in the ever changing space of media and AI.
• Collaborate on the enterprise media measurement strategy, establishing unified KPIs and frameworks for cross-channel performance reporting, MMM, and MTA.
• Drive media literacy and upskilling through the Digital Academy curriculum, fostering a culture of innovation and collaboration.

Leadership Responsibilities :

Preferred Qualifications :

What Success Looks Like :

The salary range for this position is : Bay Area : $261,375.00 - $338,250.00. Other US Locations : $237,575.00 - $307,450.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.