MANAGER - LATIN MARKETING

Overview

The Marketing Manager will play a crucial role in supporting the Latin Business Development team by planning and executing campaigns aimed at both retaining current Latin customers and attracting new ones to all Seminole Gaming Casino properties. This position encompasses a range of responsibilities, from administrative tasks to operational oversight, ensuring that all campaigns, projects, and events are executed with the utmost organization and quality to provide an exceptional experience for all stakeholders involved.

Responsibilities

• Oversee Latin marketing initiatives across all Seminole Gaming locations, including special events and brand activations on and off property, particularly during weekends.
• Assist in developing detailed marketing and media strategies, provide budget recommendations, and support sales efforts for Latin Business development throughout the Seminole Gaming portfolio.
• Work in partnership with hotel, entertainment, and café marketing teams to integrate Latin elements into their overall campaign strategies.
• Participate in all aspects of Latin Business development planning, including on-property events and off-property initiatives as required.
• Manage key business relationships and third-party accounts, focusing on media, influencers, foundations, and advertising partners.
• Act as the event manager, overseeing logistics, execution, action item tracking, and activities before, during, and after events.
• Ensure compliance with policies, procedures, and standards related to casino marketing.
• Stay informed about current trends and practices in the field, sharing relevant insights with management, colleagues, and team members as appropriate.
• Perform additional duties as assigned to support overall marketing objectives.
• Maintain effective communication and collaboration across all departments involved in Latin marketing efforts.

Qualifications

Key Responsibilities :

Work Environment