Adobe Web Analyst

• Highly proficient in the use of Adobe Analytics with a minimum of 7-10 years of recent experience as a web analyst on the Adobe platform
• Strong analytical thought process and ability to interpret findings
• Advanced Excel user, including experience using pivot tables, charts, and v-lookups
• Strong communication and presentation skills
• A basic understanding of statistical analysis
• External campaign tracking experience, particularly for paid search, display, and email campaigns
• Web content development/publishing experience, using an enterprise content management system (CMS)
• Basic HTML/CSS/JavaScript skills
• Adobe analytics Certification is a plus

·Adobe Web Analyst

• Bachelor's degree/Master’s in Marketing, Computer Science, Engineering, or other Technical discipline
• Analyze web site analytics and raw data to formulate and present actionable recommendations to help drive business performance
• Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions
• Conduct ad hoc data analyses as needed
• Help define, implement, and maintain the company's global standards for web analytics reporting
• Work with Engineering, SEO, and Web Operations teams to establish, implement, and enforce global tagging standards
• Understand business users' needs and translate them to technical requirements for deploying new tracking functionality
• QA and testing of new tracking features/implementations
• Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email
• Generate and present multiple monthly marketing performance reports for a variety of business units and products
• Identify optimization strategies to maximize conversion and revenue
• Analyze web performance through use of visitor segmentation and marketing attribution
• Create custom reports and dashboards on an ad hoc basis
• Train new Adobe Analytics users and build a repository of web analytics training materials
• Adobe Analytics user administration