Demand Generation Manager

Demand Generation Manager

Smart City is seeking a Demand Generation Manager to lead our growth marketing efforts and drive measurable impact across paid search, SEO, and digital channels. This role will take ownership of restoring lost paid traffic, expanding organic search reach, building scalable systems and reporting methods, and fueling revenue growth through both acquisition and partnerships.

As the Demand Generation Manager, you'll directly manage our Digital Marketing team and oversee strategy across SEM, SEO, paid social, email, and emerging channels. You'll design omnichannel campaigns that not only generate high-quality leads but also strengthen Smart City Concierge partnerships and referral programs. This role requires both executional expertise and big-picture planning, with clear accountability to KPIs and ROI.

Key Responsibilities :

• Lead paid search and SEO strategy to grow profitable traffic and conversions
• Manage and mentor the Digital Marketing team across paid social, email, and campaign execution
• Build and optimize website funnels through CRO, A / B testing, and landing page enhancements
• Develop and execute omnichannel campaigns to support Smart City Concierge referrals and partnerships
• Forecast, manage, and optimize multimillion-dollar budgets across digital channels
• Create and delegate SEO-driven content, ensuring optimization for search engines and AI-powered platforms
• Partner cross-functionally with brand, design, and sales leadership to align growth strategies
• Track performance across channels with GA4, Looker Studio, or similar, delivering transparent ROI reporting
• Identify and test new acquisition opportunities, platforms, and partnerships to expand growth

Required Education and Experience :

Expected Hours of Work :

Travel :

Compensation & Benefits :

We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.