Sr. Manager, SEO and AI Discoverability

Senior Manager, SEO / GEO

As part of the Chief Marketing Organization, the Senior Manager, SEO / GEO will join the Performance Marketing team to help support Pfizer's evolution in organic and generative search, ensuring our brands are discoverable. This role combines strategic vision with hands-on execution, responsible for shaping how our brands show up in traditional search engines and emerging AI-powered search experiences. The ideal candidate will bring deep expertise in SEO, a strong understanding of the evolving GEO (Generative Engine Optimization) landscape, and a passion for innovation. This individual will collaborate cross-functionally with brand teams, analytics, content, and media to drive measurable impact and future-proof our organic search strategy.

Role Responsibilities

• SEO / GEO Strategy : Support the development and execution of SEO and GEO strategies across multiple websites within the Pfizer portfolio, ensuring visibility in both traditional search engines and emerging AI-powered search experiences.
• Analytical Insights : Use data to identify optimization opportunities and translate data into actionable insights that inform content and technical strategy.
• Cross-Functional Collaboration : Collaborate with cross-functional partners including brand marketers, analytics, content, and paid media to implement GEO and SEO tactics aligned with business and marketing objectives.
• Performance Monitoring : Track and report on SEO performance and AI Visibility performance, including presence in AI summaries. Establish performance benchmarks and reporting frameworks to measure the impact of SEO / GEO initiatives, communicating results and opportunities to senior leadership.
• Monitor Industry Trends : Monitor and evaluate AI search trends, evolving SERP formats, and algorithm changes, proactively adjusting strategies to maintain competitive advantage in evolving search environments.
• Innovate : Drive innovation through partnership with platform vendors, ensuring tools and technologies support advanced GEO capabilities, reporting automation, and integration with analytics systems.
• Advocate & Evangelize : Serve as a subject matter expert and internal advocate for SEO and GEO best practices, educating stakeholders and influencing decision-making at both strategic and tactical levels.

Qualifications

Additional Job Information

Last Date to Apply : December 23, 2025

Work Location Assignment : NYC - Hybrid

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