Region Social Media Marketing Manager

Digital and Social Media Manager

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association is offering a great opportunity for a Digital and Social Media Manager in Howard County, Maryland. MUST be based in Howard County, MD, with no exceptions. This role will be mostly remote, home-based, with some flexibility for occasional local travel. It is a grant-funded position with a budget through June 30, 2031. In this role, you will be responsible for developing digital and social media strategies and materials. Using social media to expand the reach and awareness of the mission. In addition to managing and enhancing social media platforms to engage the community and further promote the American Heart Association's programs and activities. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

Reporting to the Region Social Media Marketing Director, provides strategic plans and materials for digital and social media posts that effectively increase our outreach and engagement. The digital and social media manager will also work with local markets to assist in social media sponsorship opportunities.

Social media management & revenue support :

• Under the guidance of the region's social media marketing director, assist the region's communications team with social media event assets, including promotion, chair / program announcements, and sponsor activations.
• Manage assigned pieces of Eastern States social media channels, including covering markets during vacancies. Using Sprinklr, schedule and post for assigned campaigns, monitor comments, and channel engagement.
• Curate social media content based on Sprinklr Asset Manager and national / regional templates; utilize Canva to update templates for local use or create new content where gaps exist.
• Ensure that local videos are closed captioned before publishing.
• Review posts and staff partner requests for posts to ensure compliance with branding and Unrelated Business Income Tax (UBIT) rules.
• Assist with social media activations for regional revenue-generating campaigns (Life Is Why, corporate relations, direct response, etc.)

Website and Intranet Maintenance :

Eastern States Communications Team Support / Market Support :

Qualifications

Want to help boost your resume to the top? Check out the experience we require :

Compensation & Benefits

The minimum salary to the midpoint of the range is $51,700 to $64,700. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

The American Heart Association's 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE / Protected Veterans / Persons with Disabilities #AHAIND2, #LI-Hybrid