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Manager of Influencer Marketing

Manager of Influencer Marketing

Viaduct, An Aleron CompanyBuffalo, NY, United States
7 days ago
Job type
  • Full-time
Job description

Position Overview :

We are seeking a dynamic and strategic Manager of Influencer & Partnership Marketing to lead the development, execution, and optimization of influencer campaigns and brand partnerships. This role will focus on driving brand awareness, engagement, and growth by building authentic relationships with influencers, creators, and strategic partners. The ideal candidate is highly organized, creative, data-driven, and passionate about leveraging influencer and partnership marketing to connect with audiences in meaningful ways.

Key Responsibilities :

Influencer Strategy & Campaigns

  • Develop and manage influencer marketing strategies across social platforms (Instagram, Facebook, TikTok, YouTube, etc.).
  • Identify, vet, and negotiate with influencers, creators, and agencies to maximize brand alignment and ROI.
  • Manage end-to-end campaign execution, from brief creation and contracting to content review and reporting.
  • Foster long-term relationships with influencers build authentic advocacy for the brand.

Partnership Marketing

  • Identify, secure, and manage partnerships with complementary brands, organizations, and communities.
  • Collaborate with internal teams (brand, content, digital, PR) to integrate partnerships into broader marketing strategies.
  • Develop co-branded campaigns and activations that enhance brand visibility and engagement.
  • Proactively oversee marketing contracts and manage relationships with strategic partnerships
  • Establish effective ongoing new processes that streamline partnership marketing workload

    • Performance & Reporting

  • Track, analyze, and report on campaign performance using KPIs such as engagement, reach, conversions, and ROI.
  • Optimize influencer and partnership strategies based on insights and trends.
  • Stay ahead of industry trends, platform updates, and emerging creator opportunities.

    • Leadership & Collaboration

  • Manage relationships with external agents, vendors, and internal stakeholders.
  • Collaborate closely with creative, social media, PR, and paid media teams to ensure consistent messaging.
  • Provide mentorship to junior team members or interns as needed.

    • Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in influencer, partnership, or social media marketing, preferably in consumer-facing industries.
  • Proven track record of managing influencer campaigns and partnerships that drove measurable results.
  • Strong negotiation, relationship management, and communication skills.
  • Deep understanding of social media platforms, influencer trends, and content creation best practices.
  • Analytical mindset with experience using influencer platforms, analytics tools, and reporting dashboards.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
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    Manager Influencer Marketing • Buffalo, NY, United States

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