Content Strategist Job at Informa PLC in Washington

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq : TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with :

Trusted information that shapes the industry and informs investment

Intelligence and advice that guides and influences strategy

Advertising that grows reputation and establishes thought leadership

Custom content that engages and prompts action

Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

studioID is Industry Dive’s global content studio offering brands an ROI rich tool kit : Deep industry expertise, first-party audience insights, a journalistic approach to brand storytelling, and targeted distribution capabilities. Our trusted in-house content marketers help brands power insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.

Job Description This role is based in Washington, DC office.

As a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop products such as ebooks, sponsored articles, and webinars. You will work with a range of clients, including high-value accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.

Content Strategists should be strong, agile project managers and savvy strategists who are enthusiastic about content marketing. This role straddles execution and strategy; the ideal candidate is as comfortable creating project timelines as they are developing article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration. You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists.

Job Duties

Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals

Develop content pitches aligned with the client’s sector of business and tailored to a knowledgeable B2B audience.

Edit written content assets for style, clarity, tone, and relevance to client goals

Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)

Consistently review content performance data to provide data-driven insights and recommendations for content direction

Project manage production timelines across all assigned projects

Organize and run project kickoff calls with clients

Act as the designated point of contact for clients, responding to and managing client requests

Oversee licensed content curation

Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues

Manage and collaborate with freelance writers and editors

Qualifications 3-4 years of experience in a content marketing role

Knowledge of any of the above industries : retail, marketing, restaurants, food, grocery.

Comfort within a very client-facing role

Ability to manage multiple projects, multitask, and work within tight deadlines

Work well on a team while able to take ownership of independent projects

Growth mindset and a positive attitude

Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact : take up to four days per year to volunteer, with charity match funding available too

Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out : 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

The pay range for this position is $70,000 - $80,000 depending on experience.

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