Talent.com
Senior Manager of Marketing Campaigns
Senior Manager of Marketing CampaignsHearingLife • Somerset, NJ, United States
Senior Manager of Marketing Campaigns

Senior Manager of Marketing Campaigns

HearingLife • Somerset, NJ, United States
3 days ago
Job type
  • Full-time
Job description

Overview

Department : Marketing

Hybrid : 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group , a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions-such as marketing, digital transformation, and customer experience-fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values :

  • We create trust
  • We are team players
  • We apply a can-do attitude
  • We create innovative solutions

Responsibilities

POSITION OVERVIEW

This role is responsible for leading the strategy, execution, and optimization of multi-channel marketing campaigns aimed at driving lead generation, appointments, and sales conversions. The ideal candidate is a full-funnel, performance-driven marketer with strong digital, advertising, direct mail, and event marketing experience. A curious marketer with an equal blend of creativity and analytic thinking will thrive in this role.

KEY RESPONSIBILITIES

  • Lead marketing acquisition strategy and execution
  • Set overall campaign objectives and KPIs
  • Build Go To Market (GTM) plans to meet business objectives
  • Directly manage budget allocation and performance across channels with a focus on efficiency, scale and revenue outcomes
  • Partner with Sales and channel managers on media plans and campaign execution
  • Lead testing across all platforms with clear hypotheses and learning agendas
  • Provide unified reporting and go forward recommendations
  • Qualifications

    Qualifications :

  • Bachelor's Degree (Business, Marketing, or related field)
  • 8-10 years of experience in a fast paced, dynamic marketing environment
  • Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations.
  • Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns
  • Must have skills :

  • Deep understanding of performance marketing and campaign optimization
  • Data-driven mindset and ability to make go forward recommendations based on results
  • Strong analytical and reporting capabilities
  • Experience managing large-scale campaigns across multiple channels
  • Go to Market Planning
  • Attention to detail
  • Exceptional organizational, follow-up and time-management skills
  • Ability to coordinate with multiple teams and facilitate multiple project execution
  • Strong interpersonal skills and willingness to follow directions as well as adherence to company values / policies.
  • Proven track record of managing large scale campaigns across channels
  • Strong MS Office and analytical skills.
  • Excellent project management and leadership acumen
  • Above average written, verbal and presentation skills.
  • Nice to have :

  • Familiarity with project management tools and reporting dashboards
  • Working knowledge of content optimization
  • Experience with AI marketing tools
  • Experience with Google Analytics and Google Looker
  • A process-improvement and positive mindset
  • Target Salary range : 105 - 118k Base + Bonus

    Benefits :

  • Competitive salary and bonus structure.
  • Comprehensive health benefits (medical, dental, vision).
  • Retirement savings plan with company matching.
  • Professional development and ongoing training.
  • Employee discounts on hearing aids and related services.
  • We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

    #HearingLife_US

    #LI-WJ1

    #LI-ON

    Create a job alert for this search

    Marketing Campaign Manager • Somerset, NJ, United States

    Related jobs
    Senior Campaign Marketing Manager

    Senior Campaign Marketing Manager

    VirtualVocations • New York, New York, United States
    Full-time
    Campaign Marketing Manager to drive B2B demand generation programs.Key Responsibilities Lead end-to-end webinar production and manage campaign execution Coordinate cross-functional teams to ensu...Show more
    Last updated: 30+ days ago • Promoted
    Director of Partner Marketing

    Director of Partner Marketing

    VirtualVocations • Elizabeth, New Jersey, United States
    Full-time
    A company is looking for a Director of Partner Marketing.Key Responsibilities Define and execute the global go-to-market strategy for strategic partnerships and technology ecosystem Lead the dev...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Director of Marketing Operations to lead its marketing and top-of-funnel success.Key Responsibilities Develop and manage the Marketing Operations roadmap, aligning with...Show more
    Last updated: 30+ days ago • Promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Senior Growth Marketing Manager to drive brand awareness and customer acquisition.Key Responsibilities Execute demand generation campaigns and manage customer acquisiti...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    VirtualVocations • Hamilton, New Jersey, United States
    Full-time
    A company is looking for a Senior Product Marketing Manager - Renter Experience.Key Responsibilities Accelerate product / market fit and growth by defining, testing, and launching new features Dev...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director of Product Marketing

    Senior Director of Product Marketing

    VirtualVocations • Elizabeth, New Jersey, United States
    Full-time
    Key Responsibilities Develop overall GTM strategy for the Sales Performance Management suite, including market analysis and messaging Create differentiated product positioning and enable sales t...Show more
    Last updated: 30+ days ago • Promoted
    Campaign Manager

    Campaign Manager

    VirtualVocations • Hamilton, New Jersey, United States
    Full-time
    A company is looking for a Campaign Manager to own their demand generation strategy and campaign execution.Key Responsibilities : Plan and execute integrated campaigns to drive awareness, engageme...Show more
    Last updated: 30+ days ago • Promoted
    Paid Marketing Manager

    Paid Marketing Manager

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.Key Responsibilities Manage end-to-end execution and optimization of paid campaigns...Show more
    Last updated: 18 hours ago • Promoted • New!
    Senior Digital Marketing Manager

    Senior Digital Marketing Manager

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Digital Marketing Manager to lead high-impact digital campaigns.Key Responsibilities : Partner with marketers on subscriber acquisition and retention initiatives Develo...Show more
    Last updated: 30+ days ago • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    VirtualVocations • Elizabeth, New Jersey, United States
    Full-time
    A company is looking for a Senior Marketing Manager, Digital Events.Key Responsibilities Define success metrics, track performance, and report insights on digital events Design and operationaliz...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager, Global Marketing Analytics & Operations

    Senior Manager, Global Marketing Analytics & Operations

    WeWork • New York, NY, United States
    Full-time
    At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement-...Show more
    Last updated: 30+ days ago • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Partner Marketing Manager to join their growing team.Key Responsibilities Develop and execute a comprehensive marketing strategy for channel partners in the Americas S...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director of Growth Marketing

    Senior Director of Growth Marketing

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Senior Director of Growth Marketing.Key Responsibilities Drive conversion strategies for Product-Led Growth (PLG) and oversee the entire marketing funnel from awareness...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    VirtualVocations • Elizabeth, New Jersey, United States
    Full-time
    A company is looking for a Senior Field Marketing Manager to lead regional marketing programs that drive pipeline growth and enhance customer relationships. Key Responsibilities Develop and implem...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director of Demand Generation

    Senior Director of Demand Generation

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Sr Director, Demand Generation.Key Responsibilities Lead revenue strategy and develop a revenue marketing plan that meets performance targets Grow and optimize a moder...Show more
    Last updated: 30+ days ago • Promoted
    Director of Growth Marketing

    Director of Growth Marketing

    VirtualVocations • Newark, New Jersey, United States
    Full-time
    A company is looking for a Director of Growth Marketing.Key Responsibilities Develop and lead a comprehensive growth strategy across digital, community, and partner channels Build and scale digi...Show more
    Last updated: 30+ days ago • Promoted
    Senior Demand Marketing Manager

    Senior Demand Marketing Manager

    VirtualVocations • Hamilton, New Jersey, United States
    Full-time
    Demand Marketing Manager (Demand & Growth).Key Responsibilities Design and execute integrated marketing campaigns to generate qualified pipeline Translate high-level growth strategy into actiona...Show more
    Last updated: 30+ days ago • Promoted
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    VirtualVocations • Hamilton, New Jersey, United States
    Full-time
    A company is looking for a Lifecycle Marketing Senior Manager responsible for developing and executing marketing strategies to enhance customer engagement and revenue. Key Responsibilities Develop...Show more
    Last updated: 30+ days ago • Promoted