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Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Las V
Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Las VMediabistro • Las Vegas, NV, United States
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Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Las V

Senior Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Las V

Mediabistro • Las Vegas, NV, United States
30+ days ago
Job type
  • Full-time
  • Remote
Job description

Overview

Senior Account Strategist, LinkedIn Advertising (Remote US). Abe is a specialized consultancy focused on social media advertising. We leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is part of the social media team on mid-market and enterprise client work.

Responsibilities

  • Oversee and lead a collection of Social Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to align tasks, quality, and improvements
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns
  • Provide fractional support for internal marketing in support of a boutique agency within Directive
  • Understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Responsible for personal productivity and utilization
  • Work with Associate Director to ensure internal and client goals are achieved
  • Understand the value of Programmatic campaigns
  • Drive cross-sells, upsells and referrals via client relationships and network
  • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

  • 4+ years experience at a performance / digital marketing agency supporting B2B clients
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
  • Proficiency with tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • Ability to delegate to junior team members
  • Strong understanding of Paid principles : keyword research, ad copywriting, bid management, optimization
  • Ability to analyze campaign data using Google Analytics, GA4, Excel, etc. to drive decisions
  • Ability to drive results and measure via OCT
  • Experience with audience segmentation by tier, job title, etc.
  • Proven success with mid-market or enterprise accounts
  • Ability to translate strategy and tell stories with data
  • Competitive and curious problem solver
  • Industry-leading mindset with opportunities to grow and share
  • Strong organizational skills to manage multiple projects
  • Quality-focused with passion for advertising
  • Willingness to travel to visit clients approximately once per year, as needed

    • What Success Looks Like

  • Aling with core values in every interaction
  • Manage approximately five mid-tier and enterprise accounts
  • Meet / exceed department KPIs, including client NSMs and Client Satisfaction scores
  • Build client trust and relationships to enable renewals
  • Cross-sell services aligned with client goals
  • Clearly communicate results to client contacts and executives
  • Exceptional decision making for strategic direction of accounts

    • Benefits

  • Base salary range for this position in the United States is $85,000-$95,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience.
  • Medical, dental, vision, disability, and life insurance for you and your family
  • Employer-paid plan for you and partial employer contribution for dependents
  • Additional benefits to support the whole person : mental health, physical health, fertility support, wellness programs, and more
  • Time Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
  • 401(k) with match
  • Annual bonus based on tenure

    • Work Environment Requirements

    As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where established. You must have work authorization for global locations and reside there permanently if applicable. This role can operate 100% virtually from home. Collaborations via Zoom and Slack. You will need a laptop and internet, be able to stay stationary as needed, and interpret written / verbal communication. Reasonable accommodations may be made for applicants with disabilities.

    For accommodations in applying, interview, or pre-employment testing, contact careers@directiveconsulting.com.

    Additional Information

    At Abe, People First is a core value. We are committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Advertising Services

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