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Product Manager, Marketing Communications and Enablement
Product Manager, Marketing Communications and EnablementMediabistro • Atlanta, GA, United States
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Product Manager, Marketing Communications and Enablement

Product Manager, Marketing Communications and Enablement

Mediabistro • Atlanta, GA, United States
7 days ago
Job type
  • Full-time
Job description

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary

The Marketing Communications and Enablement Manager , Product & Solutions Marketing executes marketing communications strategies for Cardinal Health at-Home Solutions, a business focused on direct to patient care. Based on Marketing strategies and initiatives outlined by the Director and Sr. Manager, the Marketing Communications and Enablement Manager develops and orchestrates the creation and distribution of communications to various audience types, both in a B2B and B2C capacity. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages all communications requests, and assists with key projects for sales, category management, and marketing.

Responsibilities

1. Communications Strategy & Execution

Own and execute the overarching communications strategy to support brand, product, and sales initiatives.

Develop and distribute compelling content across multiple customer channels (digital, print, email, web, etc.).

Ensure messaging consistency and alignment with brand guidelines across all touchpoints.

2. Customer-Facing Communications

Create and manage communications for various customer segments including HMEs, DMEs, and home health / hospice agencies.

Coordinate the delivery of product updates and transactional messages.

Collaborate with internal teams to tailor messaging for specific audiences and distribution channels.

3. Sales Enablement

Partner with sales leadership to identify communication needs that support sales goals and performance.

Develop tools, collateral, and resources that enable the sales team to effectively engage customers.

Respond to ad hoc requests that enhance sales productivity and customer engagement.

4. Tradeshow & Event Support

Assist in the planning, coordination, and execution of tradeshows and industry events.

Manage pre-event communications, booth materials, and post-event follow-ups.

5. Budget & Expense Management

Track and manage monthly marketing expenses, ensuring alignment with budget forecasts.

Support reporting and reconciliation processes in collaboration with finance and procurement teams.

6. Cross-Functional Collaboration

Work closely with product marketing, digital marketing, creative services, and sales operations.

Serve as a liaison between marketing and other departments to ensure timely and accurate communication delivery.

7. Performance Monitoring & Optimization

Monitor engagement metrics and campaign performance to inform future communications.

Use tools like Salesforce Marketing Cloud to analyze effectiveness and optimize outreach strategies.

8. Additional Responsibilities

Support other marketing initiatives and special projects as needed.

Stay current on industry trends and best practices to continuously improve communication efforts.

Qualifications

4-8 years of experience, preferred

Bachelor's degree in related field, or equivalent work experience, preferred

What is expected of you and others at this level

Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

May contribute to the development of policies and procedures

Works on complex projects of large scope

Develops technical solutions to a wide range of difficult problems

Solutions are innovative and consistent with organization objectives

Completes work; independently receives general guidance on new projects

Work reviewed for purpose of meeting objectives

May act as a mentor to less experienced colleagues

Anticipated salary range :

$80,900 - $115,500

Bonus eligible : No

Benefits :

Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close :

11 / 10 / 2025

  • if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal

Opportunity / Affirmative

Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity / expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

To read and review this privacy notice click

here (https : / / www.cardinalhealth.com / content / dam / corp / email / documents / corp / cardinal-health-online-application-privacy-policy.pdf)

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Product Marketing Manager • Atlanta, GA, United States

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