Talent.com
No longer accepting applications
Growth Marketing Manager, Curam

Growth Marketing Manager, Curam

MerativeBaton Rouge, LA, US
1 day ago
Job type
  • Full-time
Job description

Growth Marketing Manager

Join a team dedicated to supporting the crucial mission of improving health outcomes. At Merative, you can apply your skills and grow new ones with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health.

The where At Cram by Merative, we're the folks who make social programs smarter, faster, and less likely to throw a Null Pointer Exception during a demo. Our platform? Cram by Merative, formerly IBM's Social Program Management (SPM). Our mission? Helping governments help peoplewith code that's more reliable than your grandma's casserole and a 99% track record of them coming back for seconds. We build solutions that support families, children, seniors, and case workers. And we do it with Java, caffeine, and an almost suspicious amount of love for the Cram platform.

The what Hey you Yeah, youthe one who loves tech and wants to actually do something meaningful with it. Curam's on the hunt for a Growth Marketing Manager who's got a sharp mind for strategy and a serious knack for digital. You'll be leading full-funnel marketing effortsfrom crafting content that connects to driving inbound leads that convert. If you know how to engage healthcare audiences in a complex B2B space, this is your playground.

We're talking data-driven decisions, compelling campaigns, and a cross-functional crew that's all about making digital experiences better. You'll optimize performance, elevate our web presence, and build programs that deliver real results. If you're into blending creativity with analytics and love turning strategy into impact, you'll fit right in.

Lead Generation

  • Design and execute multi-channel campaigns to drive qualified inbound leads.
  • Develop and manage lead nurturing workflows and conversion paths.
  • Collaborate with sales to align on lead quality, scoring, and handoff processes.
  • Monitor and report on campaign performance, optimizing for ROI and pipeline impact.

Content Marketing

  • Create and manage a content strategy aligned to buyer personas and the healthcare decision-making journey.
  • Produce high-impact assets including whitepapers, case studies, blog posts, and email campaigns.
  • Partner with subject matter experts to develop thought leadership content that builds trust and authority.
  • Maintain a content calendar that supports product launches, campaigns, and industry events.
  • Digital & Web Strategy

  • Partner with cross-functional marketing teams to optimize the website for SEO, conversion, and user experience.
  • Manage owned digital channels (email, social, blog) and support paid media efforts with compelling messaging.
  • Leverage analytics tools (e.g., Google Analytics, HubSpot, Microsoft Clarity) to track performance and inform strategy.
  • Apply SEO / SEM best practices to improve visibility and engagement across digital touchpoints.
  • Why You'd Be Great At This

    Experience

  • 5+ years of experience in B2B marketing, preferably in health tech or SaaS.
  • Proven track record of driving lead generation and pipeline growth through digital channels.
  • Strong writing and storytelling skills with an ability to translate complex topics into compelling content.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics systems (e.g. Google Analytics).
  • Analytical mindset with experience using data to drive decisions and optimize performance. Exposure to SEO / SEM tools or similar a plus.
  • Education

  • Bachelor's degree in marketing, communications, business, or a related field.
  • Master's Degree (MBA or Marketing focus) a plus.
  • What We Offer

    Big mission. Good vibes. Real impact. At Cram, we're all about using tech to make life betterespecially for folks who need it most. We're helping transform how social programs work around the world, and yeah, it's kind of a big deallike "your mom will brag about it" big.

    Teamwork >

    Ego. We're big on kindness, collaboration, and solving tough problems together. No drama, just smart humans doing cool stuff and hyping each other like it's a group project we actually want to be part of.

    Curious minds welcome. We love learning, leveling up, and building careers that don't make you want to fake a Wi-Fi outage. Most of our team has been here foreverand not because they got lost. It's just that good.

    Perks that hit. Remote flexibility, solid benefits, paid time off, bonuses, and support for your fam. We've got youlike a well-placed lumbar pillow.

    If you're ready to roll up your sleeves, make a differencehit us up. Let's build something awesome together.

    Create a job alert for this search

    Growth Marketing Manager • Baton Rouge, LA, US

    Related jobs
    • Promoted
    Border Patrol Agent - Earn up to $30,000 in Recruitment Incentives

    Border Patrol Agent - Earn up to $30,000 in Recruitment Incentives

    U.S. Customs and Border ProtectionPierre Part, LA, US
    Full-time
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 3 days ago
    • Promoted
    Teller

    Teller

    Renasant BankPlattenville, LA, United States
    Full-time
    Tellers are responsible for processing transactions, assisting with customer inquiries, and recognizing and referring sales opportunities to other bank representatives and / or lines of business when...Show moreLast updated: 21 days ago
    • Promoted
    Growth Marketing Coordinator

    Growth Marketing Coordinator

    LagoBaton Rouge, LA, US
    Full-time
    Role : Growth Marketing Coordinator.Hours : Monday through Friday, 9 : 00 am - 5 : 00 pm (GMT-5).Hourly Wage : $8 - $10+ (based on experience). We're looking for a highly skilled Marketing Coordinator with...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    DIGITAL AND GROWTH MARKETING MANAGER

    DIGITAL AND GROWTH MARKETING MANAGER

    Nomad InternetBaton Rouge, LA, US
    Full-time
    We started Nomad Internet because we believe that rural communities are special, but remote areas can be very challenging without access to reliable high-speed internet. If you have ever experienced...Show moreLast updated: 18 hours ago
    • Promoted
    • New!
    Marketing Manager - Lead Generation

    Marketing Manager - Lead Generation

    SpinifyBaton Rouge, LA, US
    Full-time
    Spinify is the #1 Sales Gamification Platform on G2, helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights.W...Show moreLast updated: 18 hours ago
    • Promoted
    Quality Assurance Manager - Specialty Gas

    Quality Assurance Manager - Specialty Gas

    Praxair, Inc - a Linde CompanyGeismar, LA, US
    Full-time
    Quality Assurance Manager- Specialty Gas.Quality Assurance Manager- Specialty Gas.National Specialty Products team.The Quality Manager will ensure our Management System adheres to and satisfies our...Show moreLast updated: 21 days ago
    • Promoted
    Travel Telemetry Registered Nurse - $1,734 per week

    Travel Telemetry Registered Nurse - $1,734 per week

    Medical SolutionsZachary, LA, US
    Full-time
    Medical Solutions is seeking a travel nurse RN Telemetry for a travel nursing job in Zachary, Louisiana.Job Description & Requirements. We’re seeking talented healthcare professionals whose adventur...Show moreLast updated: 1 day ago
    • Promoted
    Deli / Bakery Associate

    Deli / Bakery Associate

    Pierre Part StorePierre Part, LA, US
    Full-time
    Deli / Bakery Associate Job Description.A Deli / Bakery Associates primary role is to assist customers in the services provided by the Deli / Bakery. Main duties include preparing, cooking, baking and ser...Show moreLast updated: 30+ days ago
    • Promoted
    Regional Growth Marketing Specialist - Remote (PST)

    Regional Growth Marketing Specialist - Remote (PST)

    OneDigitalBaton Rouge, LA, US
    Remote
    Full-time
    Regional Growth Marketing Specialist.OneDigital's growing and we're looking for a Regional Growth Marketing Specialist to join our team! The ideal candidate will have experience in an integrated, d...Show moreLast updated: 1 day ago
    • Promoted
    Gastroenterologist Needed for Locum Tenens Coverage at Facility in Alexandria, Louisiana

    Gastroenterologist Needed for Locum Tenens Coverage at Facility in Alexandria, Louisiana

    HealthEcareers - ClientMelville, LA, USA
    Full-time
    Job Reference Id : ORD-204354-MD-LA.Dates Needed : Weekend 2026 Coverage.Assignment Type : Inpatient; Outpatient.Board Certification Required : Yes. A hospital is seeking a gastroenterologist for lo...Show moreLast updated: 1 day ago
    • Promoted
    Field & Channel Marketing Manager Germany

    Field & Channel Marketing Manager Germany

    Veeam SoftwareBaton Rouge, LA, US
    Full-time
    Field & Channel Marketing Manager Germany.Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it.Veeam provides ...Show moreLast updated: 1 day ago
    • Promoted
    Hotel Front Office Manager

    Hotel Front Office Manager

    Q Hotels ManagementDonaldsonville, LA, US
    Full-time
    We are looking for a Front office manager to manage our front of house.You will act as the 'face' of our hotel and ensure guests receive a heartwarming welcome. You will also coordinate all ...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Clear Capital | CubiCasaBaton Rouge, LA, US
    Full-time
    Clear Capital is a national real estate analytics, data solutions and valuation technology company.We are looking for a high-impact Product Marketing Manager with 5-10 years of experience in B2B pr...Show moreLast updated: 1 day ago
    Leasing & Marketing Manager

    Leasing & Marketing Manager

    The Scion GroupRedpoint Baton Rouge, Baton Rouge, Louisiana, United States
    Full-time
    Quick Apply
    Want to learn more about The Scion Group? We are interested in every qualified candidate who is eli...Show moreLast updated: 16 days ago
    • Promoted
    Growth Marketing Manager, Formative

    Growth Marketing Manager, Formative

    NewselaBaton Rouge, LA, US
    Full-time
    Are you passionate about using your growth marketing skills to make a real difference in the classroom? We are looking for a data-driven, product-centric Growth Marketing Manager to accelerate the ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Sr. Growth Marketing Manager (APAC Markets)Japan - Remote / Home Office

    Sr. Growth Marketing Manager (APAC Markets)Japan - Remote / Home Office

    iHerbBaton Rouge, LA, US
    Remote
    Full-time
    Growth Marketing Manager (APAC Markets).Marketing Manager Growth Marketing (APAC Markets) is to help drive the growth strategy across our performance marketing channels, including paid search and ...Show moreLast updated: 18 hours ago
    • Promoted
    Product Manager - Business Banking & SME Ecosystem

    Product Manager - Business Banking & SME Ecosystem

    RenmoneyBaton Rouge, LA, US
    Full-time
    Product Manager For Business Banking & Sme Ecosystem.As the Product Manager for Business Banking & SME Ecosystem, you will lead the design, development, and delivery of an integrated suite of digit...Show moreLast updated: 1 day ago
    • Promoted
    National Sales Leader, Government Advisory Services (State, Local, Education)

    National Sales Leader, Government Advisory Services (State, Local, Education)

    EisnerAmperDonaldsonville, LA, United States
    Full-time
    At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact.Whether you're starting out in your career or taking your next step as a seasone...Show moreLast updated: 30+ days ago