Bloomingdale's Marketing Special Events Coordinator

Bloomingdale's Marketing Special Events Coordinator

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Marketing and Special Events Coordinator assists in the execution of Bloomingdale's Integrated Marketing campaigns through in-store events and activations. This colleague has involvement with their internal store partners and vendor partners, as well as external community partners and organizations to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will play a critical role in representing the Bloomingdale's brand in a positive, professional way that enhances our company's reputation and promotes our business objectives.

Essential Functions

• Pursues localized opportunities in alignment with Marketing and Special Events Sr. Manager and store leadership to cultivate customers and build sales. Supports local accelerated growth of priority businesses with event intensification that builds store animation and experience.
• Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central and local strategy. Track post-event result, share photos, and provide feedback to Central partners.
• Enhances Central event strategy by supporting with local secured sponsorships, co-branding opportunities and / or community initiatives that build productive local relationships with the intent to build loyal customer base, acquire new clients and drive commerce.
• Partners with the Store Leadership team in creating curated event experiences to build loyalty and share among Bloomingdale's top spending Luxe, Unlocked and Top of the List (TOL) clients. Partner with local client teams to monitors frequency of visits, engagement and spend as it relates to engagement with eventing.
• Collaborates with the Central Earned Media team to enhance any local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
• Guides General Manager(s) as to productive involvement in outside organizations and events.
• Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
• May be called upon as point person for external communication locally.

Qualifications And Competencies

Physical Requirements

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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