Brand General Manager - Bang, Health & Wellness

About Monster Energy :

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life :

Responsible for leading all strategic marketing and communications efforts for the assigned brands. Set brand direction and drive successful marketing programs to achieve maximum sales and profitability. Ensure timely implementation of company marketing strategies and programs, coordinate unit sales and marketing efforts related to these, operate within an established budget, and continually evaluate unit personnel performance and needs.

The Impact You'll Make :

• Responsible for leading the brand management teams who develop and drive the strategic brand positioning, vision, goals and measuring and reporting performance of all marketing campaigns, and assess against goals. Oversee the translation of brand strategies into brand plans, brand positioning and go-to-market strategies.
• Monitor the brand results against individual business plans on a monthly and quarterly basis, with quarterly review with the Chief Marketing Officer (CMO).
• Coordinate unit marketing efforts to fall in line with Company objectives, utilizing local marketing talent and internal team programs as applicable.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Identify key account volume contributors and assign to field sales a regular call frequency, tracking results of same.
• Evaluate brand personnel needs and assess individual performances toward identifying and meeting those needs, working through and with direct reports. Training, directing and developing brand teams.
• Develop and manage marketing spends and budgets. Ensure that Company operational standards, policies, procedures, and practices are followed in a timely and consistent manner.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.

Who You Are :

Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $146,250 - USD $195,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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