Day One Agency is hiring : Associate Director, Influencer & Creator Marketing in

Associate Director, Influencer & Creator Marketing

Day One AgencyFast Company's #1 on the Most Innovative listis hiring! We're looking for an Associate Director, Influencer & Creator Marketing to join our growing Creators & Casting team. This role sits at the intersection of strategy, client leadership, and culturehelping to shape creator-led campaigns for some of the world's leading brands.

As an Associate Director, you'll lead programs day-to-day, mentor junior talent, and bring a sharp POV on how creators drive culture and connection. You'll work closely with internal teams and clients to craft strategies, identify creators, and deliver campaigns that resonate.

This is an exciting opportunity for someone with proven experience in influencer and creator marketing who is ready to take ownership of programs, guide clients, and help shape the future of our influencer offering.

Our company culture is at the core of everything we do. It defines our vibe. It's what makes every day, day one. We offer a highly collaborative, hybrid work environment where smart and hyper-passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that's still true. We emphasize and value all of our relationshipsthey're what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we'd love to hear from you.

This role is full-time, requires a hybrid work schedule, and is only available in New York City.

Role Overview The Associate Director, Influencer & Creator will drive creator strategies, casting, negotiations, and execution. They will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.

Responsibilities Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms

Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance

Translate brand objectives into creator strategies that deliver measurable impact

Identify, negotiate, and manage partnerships with creators and agentsensuring alignment with budgets, timelines, and campaign goals

Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling

Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration

Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment

Participate in new business pitches, developing influencer strategy and creator recommendations

Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization

Contribute to the agency\'s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership

Requirements 4-6 years of experience in influencer / creator marketing, social strategy, or related fields

Proven track record of developing and leading influencer campaigns for major consumer brands

Strong understanding of creator ecosystems, platform nuances, and cultural trends

Experience managing client relationships, with excellent communication and presentation skills

Skilled in contract negotiations, budget management, and campaign reporting

Ability to connect big-picture brand strategy with the right creators and cultural moments

Strong leadership skills, with experience mentoring and managing a team

Collaborative, solutions-oriented, and proactive mindset

Bachelor\'s Degree from an accredited university or equivalent professional experience

Compensation + Benefits We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees :

Health Care (Medical, Dental, Vision)

Paid Time Off and Company Paid Holidays

Summer Fridays

401K Retirement Plan with Company Match

Lifestyle Spending Account

Paid Parental Leave

Commuter Benefits

Company Credit Card

Uber Business Account

New Business Referral Bonus

Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000- $105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates\' relevant work experience, skills, qualifications, and location.

About Day One Agency We move the world by stopping it in its scroll with stories that earn.

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