Paid Media Manager Job at Ryan Transportation in Overland Park

Paid Media Manager

Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock is frequently recognized among the "Best Places to Work" in Kansas City and Chicago and was most recently recognized as one of America's top 100 "Most Loved Workplaces" by Newsweek. We also have offices in Atlanta, Chicago, Dallas, Ft. Lauderdale, Houston, Laredo, Nashville, Philadelphia and Phoenix. Overland Park is a great place to live, work and play, being conveniently located within driving distance of everything Kansas City has to offer. Housed within the heart of Overland Park, our offices include 4 gorgeous towers on the East and West sides of Metcalf Ave. With a heavy community presence and a winning culture, Shamrock is a great place to work in Overland Park!

With an average annual revenue growth of 25% over several decades, Shamrock's success is attributed to three key factors : hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.

Shamrock Trading Corporation is seeking a highly skilled and experienced Paid Media Manager with a strong background in paid media to join the dynamic marketing team. In this role, you will ensure that paid marketing strategies contribute significantly to the overall success and bottom line of the business. You will leverage a mix of marketing channels and techniques, focusing on measurable growth and scalable paid marketing campaigns to meet the company's objectives. The ideal candidate will be a self-starter with strategic and innovative ideas to enhance Shamrock's digital brand.

Manage, execute and optimize paid advertising campaigns across various platforms, including Meta, Google, LinkedIn, etc.

Stay up to date on digital marketing trends, including algorithm shifts, industry updates, and platform changes, continuously enhancing knowledge and integrating innovative approaches into paid marketing strategy

Perform keyword and competitor research, providing data-driven recommendations for optimization

Monitor and report on key performance indicators (KPIs) related to growth and marketing effectiveness

Analyze data, reporting and consumer behaviors to identify opportunities for scaling growth efforts

Develop and manage media budgets in alignment with business goals, ensuring efficient allocation and pacing across platforms

Partner with creative teams to develop high-performing ad assets and conduct A / B tests on messaging, formats, and audiences

Own and optimize audience targeting strategies using first-party data, lookalikes, retargeting, and custom audience segments

Collaborate with cross-functional teams (e.g., WebDev, Brand, Product, Sales) to ensure alignment on campaign strategy and funnel performance

Evaluate and onboard new media tools, platforms, or vendors to support campaign execution and performance

Support integrated campaign planning, ensuring paid media aligns with organic, social, and other digital channels

5-7 years of proven experience in a similar role

Proficient in conversion tracking and tag management tools (e.g., GTM, Meta Pixel, UTM frameworks).

Strong analytical skills across platforms (GA4, Google Ads, Meta, LinkedIn).

Exceptional attention to detail and follow through

Team player with a positive attitude and ability to collaborate effectively with others

Proven ability to manage multi-channel budgets and optimize for ROAS or CPL efficiency.

Familiar with A / B testing across creatives, audiences, and landing pages.

Management experience a plus

At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families :

Fully-paid healthcare, dental and vision premiums for employees and eligible dependents

Competitive PTO, paid leave policies and eligibility for work from home opportunities after an introductory period

Generous company 401(k) contributions and employee stock ownership after one year

Onsite gym, jogging trail and discounted membership to nearby fitness center