Digital Marketing Manager

About Us

Crowd Surf is a digital marketing agency that was founded in 2007. (Yes, you read that correctly, 2007.) Thats 3 years before Instagram and nearly a decade before TikTok. Since the dawn of social media, weve helped artists at all stages of their careers reach new heights, taking newcomers from a few followers to the worlds stage and representing some of the biggest names and legacies in music and comedy. We are a collective team of music lovers and social media innovators crafting game-changing creatives with passionate team members. Our goal is to help artists share their gifts with the world.

This would be a hybrid position in the Nashville area.

Must have the ability to work and communicate efficiently in a remote environment with a reliable internet connection and other tools for video meetings, calls, etc. on a daily basis.

There will be some on-site responsibilities with clients including but not limited to content capture, content creation, and artist support in various locations. There will also be some in-person team meetings at various work locations.

About the Role

Were searching for a Digital Marketing Manager who is passionate, efficient, and ready to succeed across various genres in the entertainment industry.

The Digital Marketing Manager will drive digital strategies, guide team members, and build client relationships, ensuring that our clients goals are met through innovative, on-brand content and comprehensive digital marketing approaches.

Youll be responsible for leading client meetings, overseeing marketing initiatives, and managing a portfolio of clients with a focus on delivering exceptional results.

In addition, youll support the growth and development of team members by providing direction, consistent feedback, and mentorship.

This role is crucial in ensuring the efficient execution of high-level strategy, leading day-to-day operations, and increasing revenue for our clients and Crowd Surf.

About You

Passionate about the music and entertainment industry, with a deep understanding of pop culture and digital trends across various genres, including hip-hop, rock, alternative, country, dance, and more. You recognize emerging trends early and leverage them for strategic advantage.

Proven leader with a proactive approach to prioritizing tasks, meeting deadlines, and managing team responsibilities in a fast-paced environment. You anticipate both client and team needs to ensure high-quality results.

An exceptional communicator who is confident and collaborative. You excel at guiding discussions, sharing ideas, providing constructive feedback, and delegating tasks.

Supportive team player with a positive attitude and the ability to inspire and motivate others. You lead by example, demonstrating a commitment to excellence and accountability.

Resourceful and proactive work ethic with a dedication to delivering outstanding results across projects.

Ambitious and growth-oriented youre committed to being a leader in the music industry and helping your team and clients grow.

Strategic thinker who is excited by the prospect of developing innovative digital marketing approaches, leveraging fan engagement and digital trends to create content that resonates and adds value.

Meticulous attention to detail, especially in communication and content creation. You take pride in producing polished, accurate, and on-brand materials.

Flexible with working hours, understanding that evening or weekend work may be required to support client needs.

Motivated to enhance your expertise. You seek new knowledge proactively and embrace opportunities for professional growth.

Requirements

3-5 years of professional experience in digital marketing, social media, or content creation, preferably in the music or entertainment industry.

Proven experience overseeing a team and managing multiple client relationships simultaneously.

Expert-level understanding of social media management, online trends, and digital music service providers.

Advanced knowledge of video editing (programs like Adobe Premiere, Final Cut Pro, or CapCut) and graphic design (programs like Photoshop and Canva) to create content optimized for various social platforms.

Advanced at copywriting and editing for social media, with a focus on grammar and clarity.

Availability for occasional weekend and evening work (events and activations dont always occur during 9-to-5 business hours).

Ability to work effectively in both remote and on-site events in the Nashville area at various work locations, on a computer and phone, with reliable high-speed internet access.

Experience with Apple products (iPhone, Mac, Messages) and Google Workspace tools (Gmail, Google Calendar, Google Docs, etc.).

Responsibilities

Daily communication with clients, artists, and team members to maintain strong relationships and provide campaign updates.

Lead team meetings, ensuring clear communication of goals, responsibilities, and project timelines.

Set meeting agendas that ensure effective communication, show results, pitch fresh ideas, and allow everyone on your team to add to the discussion.

Develop and oversee comprehensive digital strategies across clients social properties, websites, mailing lists, online stores, apps, and other digital touchpoints.

Plan and lead high-level marketing strategies for artists, incorporating digital trends, tech partnerships, influencers, and brand collaborations.

Ensure timely completion and accuracy of client marketing calendars, coordinating closely with team members to maintain alignment with client goals, brand voice, and each platforms unique features.

Collaborate closely with artists and their teams on content creation, ensuring assets are on-brand, compelling, and optimized for digital platforms.

Lead brainstorming sessions to source and generate innovative marketing ideas that resonate with fans and align with digital trends.

Inform clients about emerging technologies and opportunities for audience growth.

Implement strategies to foster direct connections between artists and fans, enhancing fan experiences, both digitally and physically.

Synthesize online sentiment, fan engagement, and digital press to inform strategy and enhance clients online reputations.

Review and approve detailed reports on campaign performance, ROI, and actionable insights, focusing on client growth and added value from marketing campaigns.

Manage and mentor a team of 3-5 Coordinators and Assistants, fostering a collaborative environment and delegating responsibilities.

Occasionally attend on-site events representing Crowd Surf for content capture, talent direction, and real-time strategy implementation.

Step in to perform hands-on digital marketing tasks as needed, particularly on high-stakes projects or when additional support is required.

Full-time role, based on 40 hours per week (with potential for extended hours during events). Starting at $45K. The pay scale depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, education, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. All candidates are encouraged to apply.

Paid holidays, sick days, vacation days, electronic stipend, health, dental, vision, and life & disability insurance after 60 days of employment.

Opportunities for professional development and career advancement.

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