Ecommerce Marketing Specialist

Ecommerce Marketing Specialist

We are seeking a data-driven and creative Ecommerce Marketing Specialist to support online sales growth across our digital platforms. This role is responsible for optimizing product listings, managing digital campaigns, and improving the customer journey to increase conversions and revenue.

Manage and optimize product listings across ecommerce platforms.

Plan and execute digital marketing campaigns-including email, social ads, paid search, and retargeting-to drive traffic and sales.

Conduct keyword research and optimize product titles, descriptions, and metadata for SEO.

Monitor campaign analytics, website performance, and customer behavior to recommend improvements.

Collaborate with creative teams on product photography, A / B testing, and promotional content.

Coordinate promotions, discounts, and seasonal campaigns to maximize sales.

Track KPIs such as CTR, ROAS, conversion rates, and customer acquisition cost.

Ensure brand consistency across all ecommerce storefronts and marketing channels.

Experience in ecommerce marketing or digital advertising.

Strong understanding of Shopify, Amazon Seller Central, Google Analytics, and Meta / Google Ads.

Knowledge of SEO, SEM, email marketing, and conversion optimization.

Ability to analyze data, identify trends, and make evidence-based decisions.

Excellent communication skills and a strong attention to detail.