Digital Content Creator-Social Media Videographer/Photographer Job at Sleeping D

Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993, serving the New England Market. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects focused on high‑end residential, unique hospitality, and flagship retail. Our mission is Building Better.

We are seeking a Digital Content Creator‑Social Media Videographer/Photographer to advance our robust marketing platform. The ideal candidate will assist the sales and marketing team to advance our platform and campaign messaging and will be responsible for improving our overall content strategy.

The Digital Content Creator‑Social Media Videographer/Photographer must be a self‑starter, multi‑disciplined professional in a variety of areas including digital marketing, design, video and photography. This person should be competent in creating and editing original and dynamic photos or video. Excellent written, verbal and interpersonal communication skills are the foundation of the employment opportunity.

The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion and lifestyle. Our visual representation reflects that.

RESPONSIBILITIES

• CREATE CONTENT
  • Digital content management and creation for website and social media – brand message is consistent
  • Shooting and editing photos and videos
  • Photoshoot production – maintain organized schedule, manage sub‑contractors, create shot lists for each project
  • Photo styling – use props, backgrounds and lighting for interior photography
• DEVELOP AUDIENCES
  • Plan and execute web, SEO/SEM, database marketing, email, social media and display advertising campaigns
  • Design, build and maintain social media presence, growing followers monthly
  • Create plans and manage all marketing channels
  • Manage and audit social media account and audience engagement
• OPTIMIZE CAMPAIGNS
  • Produce brochures, swags, content, photos, videos, PowerPoint presentations, advertisements, signage and other marketing materials
  • Create and maintain company brand standards
  • Develop and maintain websites, newsletters, emails and social media campaigns
  • Analyze digital data to draw key recommendations around website optimization
• COLLECT MARKET DATA
  • Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
  • Research industry trends and competitors
• REPORT ON SUCCESS
  • Maintain daily, weekly and monthly tracking and reporting of marketing and creative Key Performance Indicators
  • Monitor key online marketing metrics to track success

SKILLS / QUALIFICATIONS

• EDUCATION and EXPERIENCE
  • Bachelor's degree or equivalent experience
  • 2‑5 Years of Experience in Digital Marketing
  • 2‑5 Years in Photography/Videography
  • Knowledge of construction and architecture is a plus
  • Excellent written and verbal communication skills
  • Excellent communicator & careful attention to detail
  • Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs
• GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL
  • Go Pro camera knowledge
  • Moderate photography, equipment and editorial skills
  • Photoshop – Mac OS + retouching: color balance, local adjustments, basic retouching
  • Illustrator – Mac OS: creating artwork, icons, etc.
  • Lightroom – essential color balance and adjustment
  • Thorough knowledge of computer imaging, photographic techniques, studio management and color composition
  • Other Adobe programs: Premiere Pro, InDesign, Photoshop
  • ZOHO Social Media
  • Go‑to‑meeting
  • MS Office
• PERSONALITY REQUIREMENTS
  • Creative mind with an eye for detail
  • Self‑starter & proactive mentality
  • Ability to manage multiple priorities
  • Understanding of analytics and performance reporting

BENEFITS

• OSHA 10 (training available on the job)
• PTO, Health, Dental, Vision Insurance
• Flex Spending
• Gym Membership Reimbursement
• 401(k) with Matching