Marketing Executive and Strategist for Wellness (Shelby Township)

Title : Marketing Executive and Strategist for Wellness

Location : Michigan / Hybrid (multi-state operations : MI, NC, SC)

Company : Allure Medical $30M+ multi-state aesthetic & wellness medical group

Do you have a passion for creating marketing strategies and thinking outside the box?

Can you lead with confidence, inspiring both yourself and others to achieve extraordinary results? Are you the who in marketing ready to drive visionary growth? Have you lead the marketing initiatives and strategy for a multi-state and location business driving more customers in the door? If yes to all, lets connect!

About Us

Allure Medical is a fast-growing, multi-location healthcare company specializing in aesthetics, regenerative medicine, hormone replacement therapy (HRT), and wellness services. With over 20 years of experience and $30M in annual revenue, we are on track to scale to $100M enterprise value within 3 years. Our aesthetic division is strong and digitally driven. Now, our focus is to aggressively expand wellness services hormone replacement therapy, regenerative medicine, sleep apnea, longevity medicine through education-driven marketing, membership programs, and partnerships.

The Role

A Marketing Executive and Strategist in the wellness industry is responsible for leading brand awareness, driving patient acquisition, and engaging health conscious consumers through data-driven, creative approaches. Success in this role requires deep industry knowledge, cross-disciplinary marketing skills, and the ability to fuse analytics with authentic storytelling.

This is not a digital-only marketing role. Instead, you will be responsible for building a multi-channel growth engine that leverages education, partnerships, events, and memberships to drive recurring revenue. You will work alongside our current marketing team and lead the charge on scaling our wellness services across multiple states. Creating strategies is a must to ensure success in this position.

• Manage multichannel marketing campaigns across various platforms to enhance brand visibility and drive customer engagement.
• Highly innovative with strategy and brand awareness for our target market and wellness services.
• Lead the development of creative content, ensuring consistency in messaging and branding.
• Collaborate with cross-functional teams to create cohesive marketing initiatives to improve conversion rates.
• Stay updated on industry trends and emerging technologies to keep the company at the forefront of marketing innovation.

Design and execute a 3-year growth strategy for wellness services that align with our company goals and objectives.

Build patient acquisition channels beyond digital : events, webinars, seminars, podcasts, and community partnerships.

Develop and manage referral partnerships with physicians, gyms, corporate wellness programs, and community organizations.

Lead the membership and retention strategy to maximize lifetime value.

Translate complex medical concepts into simple, compelling patient-facing education.

Report on KPIs including new patient volume, membership growth, LTV, and retention.

What Were Looking For

5+ years growing cash-pay healthcare or wellness businesses (e.g., HRT, weight loss, concierge medicine, functional medicine, regenerative medicine).

Proven ability to build multi-channel acquisition strategies beyond pay-per-click. Experience with membership / recurring revenue models.

Track record of scaling patient volumes and doubling revenue.

Strong communicator, educator, and brand storyteller.

Entrepreneurial mindset : thrives in growth-oriented, fast-moving environments

Proven success in a high level marketing position focusing on multiple locations, service lines, and direct customer reach

Why Join Us

Be part of a $30M+ healthcare company aiming for $100M enterprise value within 3 years.

Directly shape the future of wellness medicine at scale.

Work alongside a high-performance executive team that values data, innovation, and growth.

Competitive compensation package, including performance incentives.

Ready to scale the future of wellness medicine?

If you are the who and have the passion and drive, apply today and help us expand access to life-changing therapies that improve health span, longevity, and quality of life.