Sr Digital Marketing Specialist (Remote)

Molina HealthcareGrand Rapids, MI, US

30+ days ago

Job type

Full-time

Remote

Job description

Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Highly Qualified Candidates Will Have the Following Experience :

Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe Analytics (or similar)
Google AdWords
Tag Manager systems, (Adobe or Google)
CMS (Content Management System)
Google Ads
SEO, SEM, CRM

Job Duties

Be the subject matter expert for Salesforce Marketing Cloud

Identify trigger qualifications for digital communications

Strategically identify audience segments for optimal digital channel marketing

Build data extensions

Define and execute acquisition and engagement email / SMS / push marketing campaigns

Experiment and leverage A / B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads

Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements

Create promotional and content strategies to expand digital reach

Collaborate on developing content that drives consumer & merchant engagement

Build landing pages utilizing best practices to increase lead conversion

Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans

Build launch plans with key milestones and target timelines, etc.

Report on campaign performance and identify new opportunities

Discretion / Latitude : Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.

Education : Bachelor's degree, or equivalent experience in related field

Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools

Knowledge / Skills / Abilities

3-5 years experience in marketing / operations / analytics / campaign management

Marketing Cloud required experience at 2-3 years

Experience managing marketing campaigns that generate leads and achieve revenue growth

Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies

Works well with Sales Ops and Marketers to define and implement projects and campaigns

Technically capable, excellent communicator, and a desire to improve processes

Preferred :

Medicaid or Medicare Health Plan experience

Strong analytical skills

Physical Demands : Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing.

Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V.

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Digital Marketing Specialist • Grand Rapids, MI, US

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