Director - Global Content Job at Hines in Houston

Director - Global Content

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When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us recognition as one of Fast Company’s World’s Most Innovative Companies (2024) and as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover opportunities to grow and make your mark at Hines.

Responsibilities

The Director, Global Content will lead the global content strategy, ideation, and execution across platforms and initiatives. This role oversees the creation of thought leadership content and the development of content related to Investment Management, Real Estate, and Corporate Themes such as our operating platform, legacy, and sustainability. The Director will collaborate with internal teams to shape content ideas, lead writing and review processes, and build / manage relationships with Hines Research. The role also oversees a team of agencies and freelance writers and ensures the content calendar aligns with the company’s goals. Initiatives include podcasts, research papers, and executive content, ensuring consistency across all content touchpoints, including social and ad copy.

Content Leadership & Ideation

Lead global thought leadership ideation and creation, ensuring content aligns with corporate values and strategic goals, including Investment Management, Real Estate, and Corporate Themes such as our operating platform, legacy, and sustainability.

Collaborate with Senior Director, Integrated Communications on content ideas, shaping global messaging, and leading the content creation process.

Manage the relationship with Hines Research, ensuring content is informed by insights and data, and collaborate with Research to produce thought leadership papers and reports.

Lead a team of writers, ensuring high-quality content creation, editing, and alignment with brand standards and strategic messaging.

Lead new content initiatives, such as podcasts or other innovative formats, with planning, execution, and promotion.

Content Development & Review

Develop high-impact research papers, executive content, and other key thought leadership pieces, including Hinesight and Perspectives mini-brands.

Review and refine social media copy to ensure messaging is compelling, on-brand, and impactful across platforms.

Review web and ad copy for consistency with broader messaging strategies and effective communication with target audiences.

Oversee podcast content development, ensuring topics align with global strategy and resonate with key audiences.

Lead and manage the writing team, including freelancers, agencies, and full-time employees, ensuring effective content production workflows.

Collaborate with internal teams to obtain content needs and ensure alignment with broader business objectives.

Work closely with Integrated Communications to ensure content efforts are integrated with broader communication strategies.

Performance Measurement & Reporting

Collaborate with the Digital team to track content performance and engagement, ensuring strategy drives results and meets business objectives.

Provide regular reports on content effectiveness and strategic insights to senior leadership.

Optimize content strategies based on performance metrics, trends, and feedback for continual improvement.

Qualifications

Minimum requirements include :

10+ years of experience in content strategy, content creation, and leadership, with a focus on thought leadership, digital content, and cross-functional collaboration.

Proven experience leading global content initiatives, including content for Real Estate Investment Management firms.

Strong background in managing a team of agencies, full-time employees, and freelance writers, overseeing content for digital and traditional media channels.

Excellent writing, editing, and storytelling skills, translating complex topics into clear, engaging content for diverse audiences.

Experience in content calendar management, aligning with broader strategic objectives.

Strong understanding of research-based content, ensuring data and insights inform content development.

Proven track record in managing multimedia content initiatives from ideation to execution.

Experience with social media content and crafting ad copy that resonates with audiences.

Experience working with senior executives to create high-impact thought leadership content that positions them as leaders in their fields.

Comfort adapting to new platforms and technologies to optimize content creation, research, and client engagement.

Familiarity with AI productivity tools (e.g., Jasper AI) and a curiosity to experiment with emerging technologies is a plus.

At Hines, we strive for excellence as a leading global real estate investment manager. Our portfolio spans diverse asset types and geographies, designed to enhance value, connection, and inspiration. We prioritize investing in our people with comprehensive training, competitive compensation, robust benefits, and generous vacation packages, fostering an inclusive environment where everyone can thrive.

Hines is proud to be named to Fast Company’s World’s Most Innovative Companies list for 2024. 1Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.

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