Demand Generation Marketing Manager, Ops

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large‑scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world‑class investors and a recent Series A raise of $13 million—we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias toward action, and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

Role Overview

As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every program runs efficiently, tracks accurately, and converts effectively.

You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline.

If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.

Responsibilities

• Own HubSpot automation, workflows, and lifecycle management
• Maintain clean, segmented data and lead routing across systems
• Manage lead enrichment and prospecting via Lusha and Sales Navigator
• Build and optimize nurture programs, newsletters, and landing pages that drive conversion
• Write and test campaign and email copy aligned to buyer stages
• Develop dashboards and reports to track funnel health and campaign performance
• Partner with Sales on lead flow, scoring, and handoff alignment
• Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
• Test and iterate for continuous improvement and scalable growth

Requirements

Desirable Attributes

Salary & Benefits

The base salary range for this position is $115,000 – $130,000 annually . Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs.

You'll thrive here if you...

maintaining status quo.

AI Literacy & Interviewing Tools

As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

What we offer

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Privacy Policy

By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.

If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.

#J-18808-Ljbffr