Marketing Automation Manager

A company is looking for a Marketing Automation Manager who will drive the strategic execution and optimization of marketing automation programs using Salesforce Marketing Cloud.

Key Responsibilities

Translate marketing objectives into actionable automation strategies and multi-step journeys

Monitor and optimize existing automation programs to enhance client engagement and lead conversion

Define KPIs and conduct performance reviews of campaigns, providing insights to stakeholders

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

5-7 years of marketing automation experience, with at least 3 years in Salesforce Marketing Cloud Administration

Proven track record in managing large-scale automation programs across multiple customer segments

Experience in translating marketing goals into technical automation requirements

Strong understanding of Salesforce CRM data structures and campaign analytics