Senior Growth Marketer - Digital Marketing Job at VacationRenter in Dallas

Senior Growth Marketer - Digital Marketing Join to apply for the Senior Growth Marketer - Digital Marketing role at VacationRenter

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About VacationRenter

VacationRenter is the fastest growing vacation rental search engine. We love travel, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler.

About VacationRenter

VacationRenter is the fastest growing vacation rental search engine. We love travel, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler.

VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. Due to this strong growth, VacationRenter was named to SimilarWeb's 100 fast-growing websites of 2020 and 2024.

VacationRenter was born inside Wilbur Labs, a Miami-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.

About This Role

As our Senior Growth Marketer, you will play a pivotal role in shaping the growth trajectory of VacationRenters digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission : drive high-quality traffic and ultimately convert users into loyal travelers.

Youll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. Youll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.

Were looking for someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter whos excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.

Role & Responsibilities

Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT / CTV, Meta, Influencer, Affiliate, etc.)

Develop and manage growth strategies for marketing channels and eventually app

Build and execute a performance media strategy

Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally

Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking

Lead experimentation across creatives, bidding strategies, audiences, and channels

Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards

Monitor and report on campaign performance, uncover insights, and iterate quickly

Minimum Qualifications

57+ years of experience in growth or performance marketing

Proven track record of scaling paid campaigns efficiently across multiple channels

Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce

Strong analytical mindset with comfort in A / B testing and data analysis

Excellent communication skills and ability to work cross-functionally

Experience with emerging technologies, including AI to automate workflows and increase efficiency

Startup or high-growth company experience is a plus

Preferred Qualifications & Prior Experience

Prior startup experience working at an early-stage company

Background in the travel industry

Demonstrated experience creating and optimizing successful marketing campaigns

Prior experience working on search experience or marketplace products

Experience with marketing attribution modeling

Complex advertising account management experience

Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)

Prior experience working with multiple brands

Benefits And Perks

Competitive salary + equityTop-tier laptop provided

100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans

401(k) with company match

Unlimited, guilt-free vacation days

Annual wellness stipend (gym + other wellness activities)

Monthly house cleaning stipend

Annual travel allowance

Monthly cell phone & internet usage stipend

Charity donation company match

Employee referral bonus

Team offsites / activities

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Travel Arrangements

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