Director, Product Marketing - Smashbox

Purpose of Role

Defines strategic objectives for SBX cosmetics and defines focus categories through new product innovation as well as commercial innovation. Both NPL and commercial innovation support must ladder up to the brand's objectives and aligns with the sub-category strategy

Scope of Role

Collaborate closely with PD, Commercial, Digital Marketing, GBVC, Creative and Packaging, as well as corporate partners in ELC including legal, and finance.

Key Responsibilities

• Lead product strategy and ensure alignment with subcategory strategy for the brand in order to win profitable market share on makeup particularly at Ulta. Ensure NPL development within strategic growth areas, and within sub-category and COGS targets. Work with ED Global Marketing to ensure annual A&P budgets support NPL and commercial innovation areas of focus.
• Lead product concept ideation that is unique (POD), disruptive and highly relevant for our consumer, as well as profitable, by having an outstanding understanding of our consumer profile, the retailer and market landscapes and the COGs components.
• Lead the GTM plans and strategy and drive cross-functional inputs to execute a cohesive, impactful and flawlessly executed plan that brings the product to life in a disruptive manner, by working in tight collaboration with the Digital Marketing, Creative and Commercial teams to build best in class and cost-effective campaigns.
• Responsible for assigned segment performance and product opportunities and serves as the source for all segment related information. Constantly monitors the performance of SBX versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance. Is the expert and key point person for Clinique segment performance (shipments, sell-through, cost of goods, SKU count, pricing, and new product forecasts) as well as the competition.

Creates forums for program / product development to ensure they meet SBX strategic and financial objectives for specified segments.

Qualifications

Soft Skills

Cross-functional team playerStrong business acumen

Experiences You Have

End-to-end beauty product launches

The anticipated base salary range for this position is $120,550 to $208,200. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job : Marketing

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