Head Of Marketing | Remote | LATAM Only | 82117

Head Of Marketing

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we're not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

Our client is a U.S.-founded, growing women's activewear company dedicated to designing high-quality, stylish, and performance-driven products. With a strong digital presence and a loyal following of fitness enthusiasts and fashion-conscious consumers, the company is committed to excellence in product development and customer experience. Its mission is to empower women to feel confident and achieve their personal goals through thoughtfully designed activewear.

We are seeking a Head of Marketing to act as a strategic partner and execution driver for the brand marketing function, supporting initiatives across brand marketing, influencer partnerships, product design, and customer research. The role blends high-level marketing strategy with hands-on execution to drive brand growth and customer acquisition.

The ideal candidate thrives on turning insights into action, understands how brand building fuels long-term customer acquisition, and is energized by solving complex marketing challenges while scaling systems and processes.

Growth Pathway : The successful candidate will have the opportunity to grow into leading the entire marketing organization within 1218 months, building their pathway to CMO-level leadership.

Responsibilities :

• Develop and refine brand positioning strategy based on customer insights and competitive analysis, driving measurable brand awareness and consideration growth
• Monitor industry trends, competitor activities, and market shifts to identify new growth opportunities and business impact
• Establish measurement frameworks and executive dashboards for brand marketing performance, ensuring clear attribution and improved ROI across all initiatives
• Lead high-impact brand marketing projects and product launches from strategy to execution, delivering initiatives on time and on budget
• Manage cross-functional campaigns across influencer, content, design, and paid media teams, ensuring brand consistency and enhanced operational efficiency
• Oversee customer research and content strategy to drive organic customer acquisition and alignment with target customer needs
• Build and optimize systems and processes to streamline workflows, improve execution quality, and connect marketing activities to business outcomes
• Support leadership by managing key projects and operational follow-up, enabling executives to focus on strategic priorities