Beverage Sampling Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https : / / www.trulieve.com

Requisition ID : 16993

Remote Work Available : Yes

Job Title : Beverage Sampling Manager

Business Unit : Transformation

Location : Florida (Tampa or Orlando)

Reports To : Chief Sales Officer

Role Summary

The Beverage Sampling Manager will lead our in-store sampling programs to drive trial, awareness, and conversion for our hemp beverage brands. This role oversees all aspects of the sampling strategy from event planning and ambassador management to execution, compliance, and performance reporting. You will be responsible for building a best-in-class sampling operation that creates memorable consumer experiences, strengthens retail relationships, and supports sales growth.

Responsibilities

• Develop and execute a strategic beverage sampling calendar across retail locations, festivals, and special events.
• Recruit, train, and manage a team of brand ambassadors to deliver exceptional sampling experiences aligned with cannabis beverage regulations and brand standards.
• Partner with sales, marketing, and operations teams to align sampling activations with product launches, promotional campaigns, and retail objectives.
• Manage permitting, scheduling, logistics, and compliance for all sampling events, including hemp state regulations.
• Oversee event setup, staff scheduling, and inventory management to ensure seamless execution.
• Track KPIs and consumer feedback from each activation, analyze results, and optimize future strategies for maximum ROI.
• Manage sampling program budgets, negotiate vendor contracts, and ensure cost-effective resource allocation.
• Serve as a brand culture champion, ensuring consistent messaging and compliant consumer engagement across all markets.
• Maintain strong relationships with dispensary partners and event organizers to secure prime sampling opportunities.

QUALIFICATIONS

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

While performing the duties of this job, the employee is :

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

WORK SCHEDULE

45+ hours weekly with flexible hours and travel as needed. Must be available to work evenings, weekends, and holidays. Travel up to 75% of work schedule to support the needs of the business .

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available after hours if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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