Paid Search Specialist

Job Description

Paid Search Specialist

Location : Hybrid in Culver City, CA

Schedule : 40 hours

Duration : 12 Months; potential to extend

Pay : ~57 / hr, DOE

The Planet Group is looking for a Paid Search Specialist to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Culver City, CA.

Paid Search Specialist Qualifications :

• BS / BA degree required
• 4+ years of experience in a paid search marketing role, either agency or client-side
• Experience defining and measuring short- and long-term marketing success across paid search
• Strong passion for data storytelling
• Familiarity with paid search self-service platforms (i.e. Google Ads, SA360, Marin, Skai / Kenshoo, Microsoft Ad Center)
• Solid understanding of the principles of PPC campaigns, digital marketing, and web analytics (familiarity with SEO and other digital media channels like programmatic and paid social)
• Expert level understanding of marketing attribution & alternative measurement methodologies
• Ability to build strategic bespoke plans to reach target audiences and deliver media objectives
• Strong data analyzation, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
• Proven expertise and a dedication to continued education of the comprehensive landscape of paid search platforms and ad types
• Proven ability to build close relationships within and across teams
• A passion and curiosity for digital media
• Excellent social, oral and written communication skills
• Google Ads Certification a plus

Paid Search Specialist Description :

paid search campaigns

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.