CRM Operations Lead

Overview : The CRM Operations Lead will oversee the optimization, management, and innovation of the organization's CRM systems and tools on a daily basis.

This position is crucial for ensuring that CRM integrates seamlessly with other business applications, generates actionable reporting and analytics, and facilitates comprehensive training and support for sales teams.

As a key partner with Sales Support and Business Development leadership, this role aims to enhance field productivity, streamline workflows, and align CRM capabilities with enterprise sales strategies.

• Oversee daily operations, configuration, and administration of CRM platforms.
• Act as a liaison to gather CRM requirements, manage upgrades, and resolve issues with AVP Sales Support / CRM Operations, Sales Support, IT, and field sales teams.
• Develop and maintain customized Salesforce solutions utilizing Apex, Visualforce, Lightning components, JavaScript, SQL, SOAP, and REST Web Services to meet Gentiva's business development objectives.
• Assist with CRM integration into market intelligence systems, analytics platforms, and other essential business tools.
• Help develop and maintain reports and dashboards to aid sales leadership in business planning and tracking performance.
• Provide ongoing training and support to sales associates and leaders for maximizing CRM adoption and operational efficiency.
• Identify improvements to CRM usability, optimize processes, and ensure data accuracy.
• Ensure compliance with healthcare and data privacy regulations in CRM operations.
• Support national initiatives by delivering CRM-enabled reporting and insights.
• Collaborate with CRM support staff and vendors to maintain system stability and user satisfaction.
• Integrate Salesforce with external systems using APIs and other integration tools.

About You :

Knowledge / Skills :

Training / Equipment :

Compensation :

ANNUAL SALARY RANGE : $100,000 TO $115,000 with Annual Bonus Potential

This is a remote role with 10-15% expected travel to Atlanta.

Benefits :

Additional Benefits for Full-Time Employees :

Legal Considerations :

Company Overview :

At Gentiva, we are dedicated to providing compassionate care in the comfort of patients' homes. We are recognized leaders in hospice care, palliative care, home health care, and advanced illness management, operating nearly 600 locations across 38 states.

Our commitment is to be present for those in need, assisting individuals in overcoming challenges related to illness, recovery, or serious diagnoses.

Our nationwide network is supported by a family of trusted brands including Gentiva Hospice, Empatia Palliative Care, and Heartland Home Health.

Headquartered in Atlanta, Georgia, we offer rewarding careers in a collaborative environment, where achievements are honored and kindness is celebrated.