Head of Consumer Marketing, Link

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product : Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.

What you’ll do

We’re looking for our Head of Consumer Marketing that will build and grow Stripe’s first consumer product and brand—Link. Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You’ll set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You’ll conduct foundational work like defining our core positioning and target personas; you’ll develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; you’ll launch new consumer features; you’ll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.

Responsibilities :

• Set the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc.
• Manage a small team of marketers and make critical hires
• Define target market, segments, addressable audience, and target penetration, partnering closely with user research
• Allocate marketing budget for all campaigns and report out regularly on its ROI
• Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
• Collaborate with partnerships and comms to define Link’s media strategy
• Guide our creative team with customer insights and key messages to create strong campaigns
• Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team / business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

The annual US base salary range for this role is $224,000 - $336,000. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions / sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include : equity, company bonus or sales commissions / bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

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