Regional Marketing Specialist

Job Description

Job Description

Regional Marketing Specialist

Full-Time | Conway SC | Elite Home Care, Day Centers & Transportation

Job Summary

Elite Home Care, Day Centers & Transportation is seeking a relationship-driven Regional Marketing Specialist with a background in healthcare, case management, or social services to expand our reach in coastal region. This role focuses on building trusted partnerships with referral sources, providers, and community organizations to connect clients and their families with the care they need. The ideal candidate has existing connections in the healthcare community, understands funding pathways, and is passionate about helping individuals access home care, adult day services, and transportation.

Key Responsibilities

Develop and execute local outreach strategies to increase referrals and client enrollments.

Build and maintain strong relationships with hospitals, physician practices, social workers, discharge planners, senior service agencies, and community partners.

Educate referral partners and families on Elite’s services, eligibility criteria, and available funding options.

Attend care team meetings, provider luncheons, and community events to represent Elite.

Collaborate with admissions staff to ensure timely follow-up and smooth transitions into services.

Track referral activity and provide weekly / monthly performance reports.

Support awareness initiatives, including community education, health fairs, and professional presentations.

Qualifications

Minimum of 2 years’ experience in healthcare marketing, case management, medical social work, or related field.

Bachelor’s degree in Social Work, Human Services, Nursing, Healthcare Administration, or related field (or equivalent work experience).

Established network within the local healthcare or senior services community strongly preferred.

Knowledge of funding sources for home care and adult day services.

Excellent communication and relationship-building skills.

Strong organizational abilities with the capacity to manage multiple priorities.

Proficiency in Microsoft Office; familiarity with CRM systems a plus.

Must reside in or be willing to relocate to Conway SC or close surrounding areas.

Schedule

Primarily Monday–Friday, with occasional evenings or weekends for outreach events.

Compensation & Benefits

Full Time, Exempt – salaried position, not eligible for overtime compensation.

Competitive salary based on experience.

Health insurance and retirement plan.

Paid time off and holidays.

Equal Opportunity Employer

Elite Home Care, Day Centers & Transportation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.