Senior Product Marketing Manager - Carrier

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully.

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Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges.

DAT is looking for a Senior Product Marketing Manager to join our Product Marketing team in Beaverton, OR, Denver, CO, or Seattle, WA. The Senior Product Marketing Manager will own go-to-market (GTM) strategy and execution for DAT’s Carrier segment portfolio, driving growth, adoption, and retention.

What You’ll Do

Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.

Define clear goals and success metrics; plan and optimize campaigns based on analysis and insights.

Lead product positioning and messaging, including naming / branding, to differentiate the portfolio and inspire action.

Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated GTM plans that drive sustainable growth.

Own market research and competitive intelligence; establish KPIs and reporting to inform strategy and prioritization.

Drive launch readiness end-to-end with Product and Support, including testing, trials, and cross-functional enablement.

Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.

Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.

Lead through influence : identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.

The Skills And Experience You’ll Bring

7+ years SaaS product marketing experience (B2B; B2C a plus) with strategy-through-execution ownership and measurable success.

Track record of building effective sales enablement that highlights competitive advantages and accelerates wins.

Strong analytical acumen; use insights to inform differentiated positioning, monetization approaches, and product forecasts.

Exceptional interpersonal and written communication skills; adept at stakeholder alignment across disciplines.

Demonstrated attention to detail, structured problem solving, and customer-centric execution.

Passion for high-quality outcomes and continuous improvement; committed to professional growth for self and teams.

Understanding of software development methodologies is a plus.

Bachelor’s degree or equivalent experience.

Why DAT?

DAT is an award-winning employer of choice. We have a hybrid work environment and a time-tested set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence.

Medical, Dental, Vision, Life, and AD&D insurance

Parental Leave

Up to 20 days of paid time off starting in year one

An additional 10 holidays of paid time off per calendar year

401k matching (immediately vested)

Employee Stock Purchase Plan

Short- and Long-term disability sick leave

Flexible Spending Accounts

Health Savings Accounts

Tuition Reimbursement Program

Employee Assistance Program

Additional programs - Employee Referral, Internal Recognition, and Wellness

Free TriMet transit pass (Beaverton Office)

Competitive salary and benefits package

Work on impactful projects in a cutting-edge environment

Collaborative and supportive team culture

Opportunity to make a real difference in the trucking industry

Employee Resource Groups

DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer. For Oregon-based candidates, in compliance with Oregon's Pay Equity and Transparency Act (effective January 2024), the salary range for this role is $140,000 - $180,000.

DAT is an equal employment opportunity employer and welcomes applicants from diverse backgrounds. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

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